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Aurasell has launched an AI-native Go-To-Market Operating System (GTM OS) designed to automate and unify sales and marketing workflows on top of existing CRM platforms. Alongside the launch, the company announced a $30 million seed round led by N47, Menlo Ventures, and Unusual Ventures. Aurasell’s platform targets mid-market and enterprise revenue teams looking to boost…

Firefox’s next big browser update isn’t just about performance or design — it’s about user control. Starting February 24, Firefox 148 will introduce a built-in toggle to block all generative AI features, current and future. For marketers and digital teams, this marks a significant fork in the browser landscape: one that reflects a growing divide…

The enterprise AI race is gaining pace, and Snowflake just placed another hefty bet. The cloud data platform has signed a US$200 million multi-year deal with OpenAI, designed to integrate OpenAI’s models directly into Snowflake’s data infrastructure and product suite. This article explores why Snowflake is partnering with multiple top-tier AI labs, what the move…

You’ve been there—it’s 11 PM on a Tuesday, you’re finally wrapping up inventory, and your phone lights up with a Google alert. A customer just posted a video of a hair in their pasta, and it already has 40,000 views. Your stomach drops. By morning, your reservations are down 25%, and the owners are calling…

TikTok has regained much of its daily user base in the US after a brief drop tied to privacy concerns and a data center outage. But the episode highlights lingering platform risks — and fresh opportunities for rivals like UpScrolled and Skylight Social. This article explores how TikTok’s post-ownership turbulence impacted user behavior, what it…

Havas has acquired a majority stake in Ctrl Digital, a Swedish consultancy specializing in measurement, analytics, and data activation. This move marks the official launch of Havas Media Network’s global technology, data, and analytics consultancy arm, CSA, in Sweden and the Nordics. The integration aims to strengthen Havas’ data-driven capabilities in the region and expand…

Highspot and Seismic have announced a definitive agreement to merge, bringing together two of the leading platforms in the sales and revenue enablement space. The combined company will operate under the Seismic brand and aims to deliver a comprehensive, AI-powered platform for revenue teams navigating increasingly complex go-to-market (GTM) challenges. The transaction is subject to…

Evertune, a Generative Engine Optimization (GEO) and AI marketing platform, has announced new integrations with Index Exchange and The Trade Desk to enable programmatic AI retargeting campaigns. This move allows marketers to activate ads on publishers that influence AI search recommendations, connecting AI visibility intelligence with media activation. The update expands Evertune’s Partner Connect offering,…

Front Row, a full-service e-commerce agency known for helping brands grow across digital marketplaces, has acquired performance marketing agency Socium Media. The move brings Socium’s expertise in paid search, social, SEO, and digital growth into the fold of Front Row, further strengthening its Connected Commerce platform for brands in beauty, health, wellness, and consumer packaged…

Slant, the AI-native CRM and operations hub for financial advisors, has announced that advisors have connected more than $6 billion in assets under management (AUM) just two months after launching its custodian data connections. The milestone highlights how Slant is positioning itself as a central platform for unifying client data and automating administrative work in the financial…