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L’Oréal Paris is partnering with Prime Video’s upcoming “Elle,” a prequel series to the “Legally Blonde” franchise that debuts July 1, with its products integrated into the show’s 1995 setting and story. View this post on Instagram A post shared by L’Oréal Paris Official (@lorealparis) The brand’s broader plan extends beyond on-screen integration into social…

Chery Australia is rolling out a nationwide Winter Care Campaign in Australia from July 1 to August 14, centered on a complimentary “winter health check” delivered through its dealership network. The company outlined the offer as a structured inspection and update program designed to reduce seasonal driving risks, while also strengthening service retention and aftersales…

Doritos Loaded is pairing Gordon Ramsay with Mercedes-AMG PETRONAS Formula One driver George Russell in a global campaign built around a new commercial that blends food, motorsport, and entertainment. The brand framed the activation as part of its broader push to associate Doritos Loaded with high-energy sporting and cultural moments, spanning both at-home recipes and…

The next media plan may not start with a channel mix. It may start with whether an AI assistant can understand what a product is, when it should recommend it, whether the offer is still valid, and whether the transaction can complete without forcing a shopper back through the old web funnel. That is the…

Hightouch has launched Lifecycle Studio, a new workspace aimed at helping lifecycle and CRM teams move from campaign idea to activation faster by using agentic AI across planning, production, orchestration, and measurement. The release targets a familiar operational bottleneck in lifecycle marketing: while point tools can speed up individual tasks (like copy generation or segmentation),…

Lululemon has apologised after a yoga festival at the Huanghuacheng Water Great Wall in Beijing’s Huairou District on 30 May drew backlash over the apparent use of a Japanese taiko-style drum during a drum performance featuring Chinese actor and brand ambassador Zhu Yilong. The apology was posted on Weibo on 16 June, and the company…

MoEngage has acquired Aampe in an all-cash deal, positioning “one AI agent per customer” as a path toward more individualized marketing decisions than traditional segmentation and campaign rules. The company framed the move as a way to deepen autonomous decisioning in customer engagement, and it shared deal details in an official announcement. Table of contents…

Facebook is bringing back Creator Studio as a standalone app positioned as an AI-powered companion for creators managing content, audiences, and community activity. Meta said the new Creator Studio is being developed with a small group of creators ahead of a wider rollout, and the company has opened a waitlist for early access. The app…

Canva Japan is taking a different approach to brand storytelling. Instead of showcasing product features, its latest campaign uses anime, music, and an emotional hometown narrative to demonstrate how creativity can inspire people to rebuild communities together. The company’s first fully animated television commercial, Beside your feelings: The blue sea shopping street, positions Canva as…

Most brand ambassador programs are designed entirely around the brand’s needs: a steady stream of UGC, consistent reach, lower CPAs than paid media. That is a reasonable set of goals. It is also why so many programs struggle to attract and keep the creators who would actually move the needle. When a program is built…