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The clean beauty market has moved past aspirational buzzwords and into a new era of accountability. Today’s conscious consumers and retail buyers demand verifiable proof behind every claim—from ingredient sourcing to sustainability metrics. For founders and brand managers launching or repositioning a beauty line, the challenge is no longer whether to adopt clean principles but…

Google is once again weaving AI deeper into the news experience. This time, it is testing AI-powered article overviews on select publishers’ Google News pages. The company says this new pilot is part of a broader effort to “drive more engaged audiences” through experimental features that provide users with more context before clicking through. Unlike…

AI startup Tavus has relaunched its AI-powered Santa Claus avatar, an interactive, video-enabled chatbot designed to simulate conversations with Saint Nick. Powered by Tavus’ proprietary PAL (Personalized AI Loop) technology, the 2025 edition of AI Santa brings notable improvements in emotional intelligence, facial recognition, and memory. But what starts as a novel family interaction may…

OpenAI’s ChatGPT has officially topped Apple’s list of most downloaded free iPhone apps in the US for 2025, beating out heavyweights like Google, TikTok, and WhatsApp. That alone signals a sharp turn in how US consumers are choosing to interact with the internet. In a space once dominated by social platforms and utility apps, an…

PR is traditionally known for boosting a brand’s reputation. When your company’s name is mentioned by top media outlets, it gains public recognition and credibility. But there’s another side to PR that’s often overlooked: its potential to enhance your SEO. Some marketers see PR as a means to earn backlinks, and they’re not wrong. High-quality…

CHAGEE is giving holiday marketing a flavorful twist this year with its latest regional collaboration featuring Sanrio’s Tanned Hello Kitty. The partnership, which kicked off on December 12, blends a festive in-store and pop-up experience with exclusive merchandise and a limited-edition seasonal drink. It is designed to bring a sense of warmth and connection to…

Figma is finally jumping into precision AI image editing with its latest feature drop. This article explores the new Erase object, Isolate object, and Expand image tools, how they work, and why they could streamline visual design workflows for marketers, product teams, and creative leads. These new tools, now available in Figma Design and Draw,…

Each December, Pinterest quietly drops one of the most powerful trend forecasting tools in the marketing world. Most brands still overlook it. The 2026 edition of Pinterest Predicts is now live, spotlighting 21 trends expected to rise over the next year based on global search data. Unlike fleeting viral content, Pinterest’s predictions focus on sustained…

The gap between what companies promise on sustainability and what they actually deliver has never been more visible—or more dangerous. Investors, regulators, and customers now possess the tools and motivation to verify every environmental claim you make, and the cost of vague or misleading statements extends far beyond reputation damage. A single unsubstantiated ESG assertion…

In a bid to attract India’s growing AI-curious user base, Google has launched a significantly cheaper AI Plus plan, priced at ₹199 (US$2.21) per month for the first six months. This is a major pricing shift for Google, whose previous AI Pro offering in India was priced at ₹1,950 (US$21.69) monthly. The new AI Plus…