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YouTube is doubling down on AI with a new feature that could reshape content creation on Shorts. Recently, YouTube CEO Neal Mohan announced that creators will soon be able to generate Shorts using their own AI likeness. This move signals another shift toward deeper personalization and synthetic identity across one of the internet’s most-watched platforms.…

PR directors face a stark choice in 2026: adapt your team structure to work alongside AI, or watch clients migrate to agencies that already have. The question isn’t whether to integrate AI into your PR operations—it’s how to do it without sacrificing the strategic thinking and relationship-building that define great communications work. Teams that crack…

Adobe has rolled out a set of AI-powered features that bring generative podcasting, presentation building, and natural-language PDF editing into Acrobat Studio. From creating pitch decks in minutes to summarizing lengthy documents as audio episodes, Acrobat is positioning itself as a creative and strategic tool, not just a document viewer. Adobe’s moves also underscore its…

For years, public relations has relied on a familiar set of metrics to demonstrate impact. Coverage volume, tier-one placements, impressions, and share of voice have long served as proof points for success. Those indicators still matter. But on their own, they no longer explain how brands are actually being discovered, evaluated, and trusted today. The…

Purple, a global player in digital connectivity and guest experiences, has launched Engage—a new CRM and email marketing platform aimed at helping physical venues turn visitors into regulars. The platform is designed for businesses of all sizes, from single-location coffee shops to multi-site restaurant chains, and leverages guest WiFi data to simplify customer engagement and…

Datalinx AI, a US-based startup focused on solving data readiness for enterprise marketing, has raised $4.2 million in seed funding. The round was led by High Alpha, with participation from Databricks Ventures, Aperiam, and several notable angel investors. Datalinx positions itself as an “AI data refinery,” aiming to help large organizations turn messy, fragmented data…

Meta’s Threads has just crossed a new milestone that marketers shouldn’t ignore. It now boasts more daily mobile users than Elon Musk’s X. According to new data from market intelligence firm SimilarWeb, Threads reached 141.5 million daily active users on iOS and Android as of January 7, 2026, compared to X’s 125 million on mobile…

The functional nutrition market has reached $68 billion, creating both tremendous opportunity and intense competition for brands trying to stand out. PR professionals face a unique challenge: translating complex nutritional science into compelling consumer messages while maintaining credibility and regulatory compliance. The gap between clinical research and consumer understanding can make or break a brand’s…

When David Beckham sat down with CNBC at the World Economic Forum this week, the football icon brought with him more than just global goodwill and brand sponsorships. He also walked into a storm of public scrutiny, triggered by his son Brooklyn Beckham’s claims that the family prioritised “Brand Beckham” over personal relationships. The scandal,…

UAE-based startup Yozo.ai has secured US$1.7 million in pre-seed funding to build an AI-native revenue engine for e-commerce merchants. The round was co-led by Access Bridge Ventures and Disruptech Ventures, with participation from Arzan VC, Oraseya Capital, Plus VC, Suhail Ventures, Glint Ventures, and M-Empire Angels. Yozo’s platform aims to automate the complex work of…