Category: Uncategorised

Instagram just cracked open the black box that determines what you see on Reels. For the first time, users can directly influence how the algorithm works. On December 10, Instagram launched “Your Algorithm”, a new feature that shows users what topics influence their Reels feed and lets them make manual adjustments. For marketers, this signals…

Pew Research Center’s latest teen-focused survey puts hard data behind what many marketers have sensed: teens are deeply embedded in digital life, and artificial intelligence is now part of the mix. Nearly two-thirds of U.S. teens aged 13 to 17 have used AI chatbots, and about 30% are chatting with them daily. At the same…

Content teams today move at lightning speed–publishing, creating, remixing, and shipping new ideas across multiple platforms in a single afternoon. But while creativity is sprinting, the legal landscape is… not. Copyright rules, licensing requirements, and AI-generated content policies are evolving in unpredictable, sometimes contradictory ways. It’s enough to make even the most confident marketer want…

Adobe just embedded its creative muscle directly into ChatGPT, letting anyone from design rookies to power users run edits and make content changes using nothing more than typed commands. This article explores Adobe’s new ChatGPT integrations, what they offer today, and how marketers and content professionals can tap into this AI-powered creativity without ever opening…

India’s new copyright framework could force OpenAI, Google, and other AI firms to pay up India is taking a bold swing at generative AI regulation. A government-backed proposal released this week outlines a new framework that would require AI firms to pay royalties for training their models on copyrighted content. If adopted, the move could…

Most blockchain protocols fail because they sound identical. When every DeFi platform promises “trustless transactions” and “decentralized governance,” your whitepaper becomes wallpaper. The protocols that break through—the ones that turn passive token holders into vocal advocates—don’t just explain their technology. They build narratives that make people feel something about decentralization, that transform abstract consensus mechanisms…

McDonald’s Netherlands tried to remix holiday advertising this year, but not everyone was lovin’ it. In a bold attempt to break festive norms, the fast-food brand released a 45-second AI-generated ad that reframed Christmas chaos as the real holiday mood. Set to a twisted version of “It’s the Most Wonderful Time of the Year,” the…

Every quarter, marketing leaders face the same uncomfortable question from finance: “What did we actually get for that earned media spend?” For too long, the answer has relied on impressions and reach—metrics that sound impressive in decks but fail to connect publicity wins to revenue. AI is rewriting that conversation. By applying sentiment analysis, multi-touch…

When a beauty brand faces a crisis, the clock starts ticking immediately. Whether it’s a contaminated product batch, an influencer partnership gone wrong, or a wave of negative reviews spreading across social media, the next 24 hours will determine whether your brand emerges stronger or suffers lasting damage. The beauty and wellness industry operates in…

Another AI partnership is aiming to move companies past pilot paralysis. Anthropic and Accenture have announced a multi-year strategic collaboration centered around Claude, Anthropic’s large language model, to help enterprises accelerate AI adoption at scale. The partnership includes a new Accenture Anthropic Business Group, 30,000 trained professionals, developer productivity tools, and industry-specific solutions for high-compliance…