Category: Uncategorised

Tea brand CHAGEE is serving more than just drinks this season. Its new limited-edition “Bes-tea” plushie campaign is now live in Singapore, Malaysia, and Thailand. The campaign is turning into a masterclass in localised emotional marketing. Timed around International Friendship Day (30 July), the campaign features blind-box plushies inspired by CHAGEE’s popular tea flavors, complete…

Artificial intelligence now stands at the center of modern healthcare marketing and patient engagement strategies. With nearly $4 billion in venture capital funding flowing into healthcare AI in 2025, medical organizations are rapidly adopting AI-powered solutions to transform how they connect with and care for patients. This technology shift brings automated efficiency to routine tasks…

In a move set to shake up branded gaming and fan engagement, Roblox has launched a self-serve licensing platform that gives creators legal access to blockbuster intellectual property (IP). This isn’t just a win for fan-developers, it’s a strategic greenlight for marketers looking to build immersive, brand-safe experiences in the world of user-generated content (UGC).…

Celebrity marketing is nothing new—but it’s becoming harder to get right. With average view times on social media shrinking to just three seconds, attention is the first casualty. Yet big names still move the needle when they’re used strategically. Human Made Machine (HMM), a creative pre-testing firm, wants to flip the script on how brands…

Financial technology companies face mounting pressure to protect billions in digital transactions while maintaining customer trust and regulatory compliance. Recent data shows a 150% increase in fintech-targeted cyber attacks since 2021, with the average security breach now costing firms $4.2 million in direct losses and remediation. For fintech executives, the ability to detect, contain, and…

What do you do when your CEO becomes the internet’s favorite meme for all the wrong reasons? That’s the question Astronomer, a US-based data workflow startup, had to answer after a viral kiss cam moment at a Coldplay concert put its leadership team in the spotlight. The now infamous clip, showing CEO Andy Byron and…

The days of champagne-soaked indulgence as the pinnacle of luxury travel may be fading—at least in Asia Pacific. A new report, titled “The international traveller” , from Marriott International’s Luxury Group reveals a major shift: 90% of high-net-worth travellers in the region now book with wellness in mind. Based on responses from 1,750 affluent individuals…

Social proof makes or breaks financial technology brands. When customers share authentic experiences using payment apps and digital banking tools, they build trust that traditional marketing can’t match. Research shows user-generated content (UGC) generates 9 times more engagement than brand-created posts, while UGC campaigns lift social engagement by 50%. For fintech companies looking to stand…

When disaster strikes at an event, every second counts. From natural disasters to security threats, technical failures to medical emergencies, event professionals must prepare for scenarios that can derail even the most meticulously planned gatherings. A 2023 study by EventMB revealed that 76% of event planners experienced at least one significant crisis during their events…

In an age where attention spans are short and brand-switching is easy, Southeast Asian brands are quietly rewriting the rulebook on loyalty—and they’re doing it with plushies. Yes, those soft, huggable toys once relegated to carnival booths and toy aisles are now front and center in multi-market marketing campaigns. Brands like Milo Singapore, Pizza Hut,…