Category: Uncategorised

Bose is doing what few brands dare: it’s turned off paid search ads across roughly half of its U.S. markets. The goal? To see if those clicks are actually bringing in new customers — or just capturing people who were already ready to buy. Chief Marketing Officer Jim Mollica dropped the news during this year’s…

Artificial intelligence and virtual technologies are reshaping health tech public relations at an unprecedented rate. According to recent data from O’Dwyer’s PR, 64% of healthcare organizations now report AI’s direct impact on their business success. The integration of AI-powered tools, virtual events, and global communication strategies has become essential for healthcare organizations looking to maintain…

DHL’s 2025 E-Commerce Trends Report sheds light on how global consumer expectations are reshaping the way brands approach online retail. From AI-powered shopping assistants to social commerce dominance and the rising stakes of sustainable logistics, the report reveals a retail landscape in flux. For marketers, this isn’t just trendspotting—it’s a strategic to-do list. This article…

While TikTok’s fate in the U.S. remains a political football, the platform’s ad tech is anything but stagnant. The entertainment giant is rolling out significant updates to Smart+, its AI-powered campaign tool, just eight months after launch. This article explores TikTok’s latest Smart+ upgrades—from goal-based bidding and advanced targeting to mandatory search ad bundling—and what…

When a cyber incident strikes an organization, the spotlight immediately turns to its executive leadership. The way executives communicate during these critical moments can mean the difference between maintaining stakeholder trust and suffering long-term reputational damage. Research shows that 60% of customers lose confidence in organizations that experience data breaches, making clear and effective executive…

With more users testing AI-powered search engines like Perplexity and ChatGPT, the SEO game is changing fast. So is Google losing dominance in search? The answer is: Yes According to Statcounter, Google’s global search share has dipped below 90% in most of 2025, with Bing, Yandex, and AI-native tools like ChatGPT Search gaining traction. That’s…

Language-learning app Duolingo and coffee chain Luckin Coffee have joined forces in Singapore with a co-branded campaign that puts both flavor and fandom front and center. The limited-time collaboration, launched on 7 July, introduces a Pandan Coconut Latte, gamified merchandise, and a dose of playful social teasing. This article explores how the two brands are…

Gen Z doesn’t just buy products. They buy into brands that reflect their values, voice, and community. That’s why generation Z branding goes beyond clever campaigns—it’s about showing up with purpose, ethics, and real talk. Additionally, Gen Z places a strong emphasis on social responsibility. This generation actively supports brands that align with their values,…

Forget hushed boutiques and doormen. Luxury’s latest power move isn’t about keeping people out—it’s about inviting them in, with intention. This article explores how brands like Burberry, Louis Vuitton, and Coach are leveraging pop-up experiences to reframe exclusivity—meeting today’s consumers in unexpected places while keeping the luxe factor intact. For marketers, it’s a lesson in…

Oakley is entering the AI glasses arena in a new partnership with Meta, launching a high-performance wearable tech line aimed at creators, athletes, and lifestyle-forward consumers. This article explores the Oakley Meta HSTN smart glasses: what’s in the product, how it compares to Meta’s existing wearables, and why marketers in fashion, sports, and tech should…