Category: Uncategorised

Brand messaging used to be a game of instinct, intuition, and endless rounds of creative review. Today, the rules have changed. AI has moved from experimental tool to strategic necessity, and the brands that understand how to wield it are pulling ahead at an alarming rate. The difference isn’t just speed or scale—it’s the ability…

TikTok’s latest feature rollout isn’t about filters, viral sounds, or creator tools. It’s about physical proximity. The platform has officially launched a “Nearby Feed” in four European markets: the U.K., France, Italy, and Germany. The feature displays posts based on the user’s location, signaling TikTok’s deeper move into local discovery. With this launch, TikTok starts…

Let’s be honest – writing can be tough. Whether it’s organizing your thoughts, finding the right words, or just getting started, many students struggle with writing and overall literacy. But here’s the good news: you’re not alone, and there are ways to make writing easier, more fun, and a lot less stressful. So, if you’ve…

Netflix is betting big on games again, and this time, it’s bringing a console legend to your pocket. On Tuesday, the streaming giant added Red Dead Redemption to its growing mobile games catalog, making the iconic 2010 title officially available on iOS and Android for the first time. This move isn’t just a nostalgic play.…

It’s official — YouTube just launched its first personalized Recap experience, bringing a Spotify Wrapped-style feature to its main video platform for the first time. While YouTube Music has offered annual Recaps since 2021, this is the first time YouTube is packaging your non-music viewing habits into a shareable, data-driven summary. This article explores the…

Corporate communications teams face mounting pressure to produce more content, respond faster to crises, and deliver personalized messages across an expanding array of channels—all while managing tighter budgets and smaller staffs. Artificial intelligence has emerged not as a futuristic promise but as a practical solution already reshaping how communication professionals work. From automating routine tasks…

A recent app suggestion inside a ChatGPT conversation has triggered user backlash, raising fresh concerns about AI-driven promotions inside paid tools. The prompt, which surfaced the Peloton app mid-chat, left many wondering: are ads coming to ChatGPT even for Pro users? Wow, ChatGPT is already showing ads? I was just talking with it about Elon…

When a cybersecurity incident strikes, the technical breach is only half the battle. The other half—often more damaging to long-term business health—is how you communicate about it. We’ve watched organizations with robust security infrastructure crumble under the weight of poor crisis communication, while others with less sophisticated defenses preserved stakeholder trust through transparent, coordinated messaging.…

As marketers push for more inclusive messaging, Apple’s latest campaign offers a masterclass in how to do it right. Timed to coincide with the International Day of Persons with Disabilities (December 3), Apple launched “Designed for every student,” a short film celebrating how students with disabilities are thriving on campus with the help of built-in…

The boardroom conversation has shifted. When you present your quarterly communications update, executives no longer nod politely at reach and impressions—they want to know how your work moved the needle on business outcomes. This isn’t a future scenario; it’s happening right now in mid-to-large enterprises where communications leaders face mounting pressure to justify budgets with…