Category: Uncategorised

The boardroom conversation has shifted. When you present your quarterly communications update, executives no longer nod politely at reach and impressions—they want to know how your work moved the needle on business outcomes. This isn’t a future scenario; it’s happening right now in mid-to-large enterprises where communications leaders face mounting pressure to justify budgets with…

MINISO is once again leaning into its “Life is for fun” philosophy, this time with a global campaign that brings Walt Disney Animation Studios’ Zootopia 2 to life through immersive pop-ups and fan-focused merchandising. This article explores how the brand’s cross-market activation strategy connects fandom, experiential retail, and Gen Z spending habits, and what marketers…

The way brands show up in search is changing fast, and marketers are steering that shift. As generative AI becomes part of the discovery process, the traditional SEO playbook is getting a rewrite. Keywords and backlinks are still part of the mix, but a growing list of acronyms—GEO, AEO, AISO—now define how visibility works in…

In a move that blends fandom with fashion, Xbox and Crocs have teamed up for a limited-edition collection of gaming-inspired clogs. The drop transforms the familiar Xbox controller into footwear, complete with fixed buttons, joysticks, and footbeds labeled “Player left” and “Player right.” This article unpacks how the Xbox x Crocs collaboration is more than…

Most health and wellness founders hit a wall when their expertise outpaces their visibility. You’ve built something credible—a methodology, a practice, a product that works—but the market hasn’t caught up to what you know. Your competitors appear on podcasts, publish in major outlets, and get quoted in news cycles while you’re still pitching into the…

Baidu is trimming deep. After reporting a bruising US$1.6 billion loss in Q3 2024, the Chinese tech giant has kicked off a sweeping round of layoffs expected to run through year-end. The affected units? Mainly legacy internet teams and ad-tech functions tethered to a slowing search economy. But this isn’t just a cost-saving move. It’s…

As marketing gets more complex, martech tools play a bigger role in helping teams work efficiently and deliver results. Many martech tools now also come with AI-powered features, helping businesses automate tasks and uncover deeper insights. Choosing the right tools can give marketing teams a competitive edge. According to a recent Deloitte report, marketing executives…

Nvidia has dropped a new suite of AI tools aimed at advancing autonomous driving and robotics, signaling a deeper push into what it calls “physical AI.” At this year’s NeurIPS AI conference in San Diego, the chipmaker introduced Alpamayo-R1, a new open-source vision-language-action (VLA) model designed for autonomous driving research. Touted as the first reasoning-focused…

In 2025, personalization isn’t just a buzzword—it’s a pivotal factor driving success in B2B and B2C marketing. Research shows that 84% of consumers are more likely to stick with a brand that offers a loyalty program, while 68% of customers in such programs feel their preferences are truly understood. These numbers tell a compelling story:…

Let’s be real—managing media relations can feel like herding cats.  Journalists get slammed with pitches every single day (somewhere between 51 and 100 emails a week, according to Cision), and most of them? They go straight to the trash. In fact, 99% of journalists say those pitches miss the mark entirely. That’s why PR professionals…