Category: Uncategorised

Myth: reputation management and content marketing are separate disciplines that occasionally overlap. Reality: for modern brands, they are the same function approached from two directions. Content marketing determines what positive information exists about your brand. Reputation management determines whether that positive information is what people actually find when they search for you. The brands that…

Mental health conversations in the United States are undergoing a noticeable cultural shift. What was once considered a taboo topic is increasingly becoming part of everyday language, particularly among younger generations. Terms that originated in clinical psychology, often called “therapy speak,” now appear regularly in casual conversations, social media posts, and even workplace discussions. Based…

Luxury magazines are not typically associated with comic books. Yet Style by SCMP is testing exactly that idea as part of its 20th anniversary issue, blending editorial storytelling with generative AI. The South China Morning Post’s flagship luxury publication introduced “The Style Files,” a 16-page AI-augmented comic in its February 2026 issue. The experiment transforms…

Parents don’t browse—they hunt. When a sleep-deprived mom types “best organic baby formula” at 2 a.m., she’s not window shopping. She’s solving a problem, and your brand has seconds to prove it belongs in her cart. The old playbook of siloed SEO or standalone PR campaigns no longer works in parenting markets where trust and…

Canva closed 2025 with a major milestone: US$4 billion in annual recurring revenue and more than 260 million monthly active users. The design platform credits part of that momentum to its growing portfolio of AI tools and an unexpected traffic source: large language models. For marketers, this signals more than just Canva’s continued rise in…

Artificial intelligence is now embedded across much of the modern workplace. Companies are experimenting with generative AI, automation tools, and predictive analytics to improve productivity and decision-making. Yet despite widespread experimentation, many organizations still struggle to translate AI investments into measurable business impact. According to McKinsey’s The State of Organizations 2026 report, the challenge is…

Opening a restaurant or hotel isn’t just about perfecting your menu or designing beautiful spaces—it’s about filling seats from day one and keeping them filled. The harsh reality? Thirty percent of restaurants fail in their first year, often because they treat PR as an afterthought rather than a strategic imperative. The difference between a packed…

Journalists receive dozens of pitches every day, and most never get opened, let alone answered. For PR teams, founders, and marketers trying to earn media coverage, this creates a frustrating reality. You can have a strong story, credible data, and a relevant expert, yet still hear nothing back. The problem is rarely the story itself.…

Snap’s paid subscription push is starting to pay off. The company says its direct revenue business has reached a US$1 billion annualized revenue run rate, driven largely by the growth of Snapchat+ and related paid features. For brands and marketers, the milestone signals something bigger than platform monetization. It suggests social networks may increasingly prioritize…

Liverpool FC and long-time sponsor Carlsberg have launched an inclusion-focused campaign that turns one of football’s most iconic rituals into a shared experience for more supporters. The initiative, called “Signs of Unity,” teaches fans at Anfield how to perform the club’s anthem You’ll Never Walk Alone in British Sign Language (BSL) The move aims to…