Category: Uncategorised

X is doubling down on vertical video. The platform has introduced a redesigned immersive video player and is expanding its vertical video feed, signaling a deeper push into short-form video consumption. The update also comes at a strategic moment. With TikTok’s US ownership situation still evolving and competitors rushing to fill potential gaps, X appears…

AI-generated voices are becoming a common part of digital marketing. From customer service prompts to short-form video ads, synthetic voiceovers are helping brands produce audio content faster and at lower cost. But audiences are paying attention. A new Adobe Express survey of 850 consumers and 205 marketers explores how people actually feel about AI-generated voices…

The pet industry stands at an inflection point. Social platforms have moved beyond brand awareness into full-funnel commerce, with TikTok Shop processing direct purchases inside 15-second videos and YouTube Shorts capturing 45% of pet product discovery traffic. For marketing directors managing six-figure budgets, the question is no longer whether to invest in social—it’s which platforms…

OpenAI’s growing role in government and defense technology is triggering a new kind of reaction from consumers. After the company confirmed a partnership with the U.S. Department of Defense, ChatGPT’s mobile app experienced a sharp surge in uninstall activity, signaling how sensitive users have become about AI’s role in military and surveillance contexts. This article…

AI-driven product discovery is shifting from hype to infrastructure. As ChatGPT, Google’s Search Generative Experience, and Meta AI increasingly influence shopping decisions, visibility inside AI systems is becoming a technical discipline, not just a marketing tactic. A new Adobe Express survey of 1,000 US marketers and business owners reveals how teams are preparing for AI-first…

Ease Health has raised a $41 million Series A as it comes out of stealth with an AI-native platform that combines CRM, EHR, and revenue cycle management (RCM) for behavioural health providers. The core pitch is consolidation: instead of clinics running separate tools for admissions, patient records, and billing, Ease is positioning a single workflow layer…

AdCounty Media India Limited has acquired a 99.95% stake in Adaxx Adtech & Media LLP for Rs. 10 crores ($1.09 million) via a cash capital contribution, turning the LLP into a subsidiary for consolidation purposes. Adaxx Adtech & Media LLP, incorporated in 2021 and based in Delhi, operates in advertising and media services. As of March…

The pet industry’s influencer playbook is broken. Marketing directors across the sector watched macro-influencer campaigns drain budgets in 2025, delivering polished posts that generated likes but failed to move product. The culprit wasn’t the concept—it was the execution. Pet owners scroll past celebrity pets hawking kibble they’ve never tasted, but stop cold when a micro-creator’s…

Faye has acquired CRM Science, a Salesforce and Agentforce partner, in a move aimed at expanding its Salesforce delivery capacity and AI automation services for mid-market and enterprise clients. The deal is Faye’s 12th acquisition in 10 years, and it brings CRM Science’s team and customer base into Faye’s services organization, with an emphasis on Salesforce implementations,…

Salesforce has released Agentforce for Communications, a telco-focused set of AI agents designed to automate and improve workflows across sales, customer service, and field operations. The launch targets a telecom sector facing slowing growth and high churn, with Salesforce positioning “agentic” automation as a way to reduce manual work while turning service interactions into upsell and…