Category: Uncategorised

Real Madrid is leveling up its global fan engagement strategy, and it’s using Adobe’s AI stack to do it. In a new phase of their global partnership, Adobe will equip the football club with AI-powered content and performance marketing tools to streamline production, scale personalization, and deepen connections with more than 650 million fans worldwide.…

Short-form content is booming, but for creators, keeping up can feel like chasing a treadmill that only gets faster. With billions of daily views across platforms like TikTok, YouTube Shorts, and Instagram Reels, standing out requires both creativity and strategy, which many find hard to sustain, especially amid growing pressure to stay algorithm-relevant. That’s the…

Crisis communications has entered a new era where waiting for a threat to materialize means you’ve already lost. The window between a brewing issue and full-blown reputational damage has collapsed to hours—sometimes minutes. Organizations that rely on traditional monitoring methods find themselves perpetually behind, scrambling to contain fires that AI-equipped competitors spotted and extinguished before…

Mobile game user acquisition is evolving fast. If you’re still optimizing based on last year’s playbook, you’re already behind. The newly released Global Mobile Gaming UA Trends & Strategy Report (Q1–Q3 2025) from Mobvista’s XMP and Insightrackr reveals what’s working in today’s market. That includes shifts in ad formats, creative strategies, media mix, and regional…

Public relations professionals face a reckoning. As artificial intelligence tools become standard equipment in our industry—from content generation to media monitoring—the question is no longer whether to use AI, but how to use it responsibly. The stakes are high: client trust, professional credibility, and legal compliance all hang in the balance. Recent updates to professional…

Apple doesn’t lay off people often. But when it does, it means something’s changing under the hood. Over the past two weeks, the tech giant has quietly eliminated dozens of roles from its global sales division. These weren’t entry-level cuts. They included longtime account managers handling enterprise, education, and government clients. This article explores Apple’s…

TikTok just claimed a new kind of stage — literally. In a global first for the short-form video giant, the platform has secured naming rights to one of Sydney’s largest live event venues. The newly named TikTok Entertainment Centre, formerly known as the Aware Super Theatre, will now host everything from concerts to creator-driven shows…

A new report from Cube and Lazada outlines a significant shift in Southeast Asia’s e-commerce landscape. Trust, not price, is becoming the core driver of online purchases, especially among younger, brand-conscious consumers. This article explores how authenticity-driven e-commerce is reshaping the region’s digital retail space, the rise of Mall ecosystems like LazMall and Shopee Mall,…

The beauty and wellness industry operates in one of the most saturated digital markets, where consumer trust hinges on education and product discoverability depends on precision targeting. Brands that win aren’t just selling serums or supplements—they’re answering questions, solving problems, and meeting consumers exactly where they search. The difference between a brand that scales and…

Web3 projects face a precarious balancing act: they need influential voices to cut through market noise, yet every partnership carries regulatory landmines that can detonate careers and companies alike. The FTC and SEC have made clear that crypto and blockchain projects receive no special exemptions from advertising laws, and recent enforcement actions prove regulators are…