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Disney is bringing its annual holiday spirit to life with a new animated short titled A Disney Holiday Short: Best Christmas Ever, directed by Oscar-winning filmmaker Taika Waititi. But this year, the company is going further than just streaming a feel-good story. The short film, now available on Disney+ and online, anchors the entertainment giant’s…

Public perception of the gambling industry remains one of its greatest challenges, with deeply ingrained stereotypes often overshadowing legitimate business contributions and responsible practices. PR professionals working within this sector face the unique task of reshaping narratives that have persisted for decades, balancing commercial objectives with genuine social responsibility. The most successful campaigns don’t simply…

AI isn’t just talking. It’s acting. According to a new McKinsey report, a new wave of AI known as agentic AI is beginning to deliver tangible growth in marketing, sales, and customer operations. These aren’t passive assistants. They’re task-completing, decision-making digital agents embedded into workflows—capable of reallocating budgets, tailoring offers, and rerouting inventory in real…

With less than a year until the FIFA World Cup 2026 begins, adidas has started the party early — not with a press conference, but with a surreal short film featuring Lionel Messi, Trinity Rodman, and Lamine Yamal. Titled LA PREPARACIÓN AMERICANA, the film drops fans into a chaotic world where footballers train in wildly…

The toy industry stands at a crossroads where traditional play meets digital innovation, and where consumer values shape product development as much as creativity does. PR professionals working in this space face unique challenges: how do you capture media attention in an oversaturated market while authentically connecting with parents who demand transparency, sustainability, and meaningful…

As a freelance writer, you can write whatever and whenever you want. It’s your own business, so you call all the shots. But that doesn’t mean it’s easy – we all know the income can be quite unstable. Freelance writing is a career where you’re constantly hustling for work, which means there’s no time to…

Two legacy giants, Coca-Cola and Converse, have teamed up for a global collection that blends sneaker culture with brand storytelling. But this isn’t just about limited-edition merch. This article explores how the collaboration reflects a deeper move into lifestyle branding, targeting Gen Z and Millennial markets across ASEAN and the South Pacific. The collection includes…

Instagram is no longer just a place for pretty pictures or Reels engagement. Thanks to a shift in how Google indexes public content, the app is also evolving into a powerful tool for search engine optimization. That’s especially true for professional accounts, whose posts can now appear in Google Search. A recent study from Adobe…

Publishing content in today’s digital world means walking a careful line between free expression and legal liability. Whether you’re a blogger, social media manager, journalist, or small business owner, understanding defamation law isn’t just academic—it’s practical protection against costly lawsuits and reputation damage. The legal landscape around false statements has grown more complex as technology…

A new twist in the escalating copyright war between OpenAI and The New York Times is raising alarm bells about privacy, data access, and how far publishers are willing to go to challenge AI training methods. This week, OpenAI asked a US federal judge to block an order requiring it to hand over 20 million…