Category: Uncategorised

Burson is losing the executive who has led its global innovation agenda through the agency’s first two years under its current name. On September 11, global chief innovation officer Chad Latz said on LinkedIn that he is leaving after 17 years across WPP, Burson and its predecessor agencies. The move is notable because Latz’s remit…

Dmitry Rudenko made an AI-generated Reel about a chef in Sicily. He thought it was charming. Almost nobody watched it. The day after, he made a Reel of a couple sitting on a couch, borrowed loosely from another creator’s idea. He didn’t think much of it going in. It became the video that changed how…

Most content distribution strategies are still organized as channel lists. Search. LinkedIn. Email. Paid social. Creator partners. Syndication. The list looks diversified because the logos are different. But the logos can hide the same underlying risk. A search program may depend on Google rankings, AI Overview citations, crawling rules, and paid-search economics at the same…

Fractl has published two connected studies that challenge a comfortable assumption about AI visibility: getting into an answer is not the same as being trusted by the model producing it. Its controlled experiment shows how strongly recommendation systems follow retrieved sources, while its real-world analysis maps the much broader field of brands and publishers that…

Football fandom rarely stays inside 90 minutes. For Liverpool FC, songs, city identity, supporter rituals, content and community all travel with the badge, giving the club a presence that can keep showing up even when no match is being played. That wider footprint is now being quantified. In an official club update, Liverpool said independent…

Fashion Week is usually where brands fight for attention through clothes, celebrity sightings and spectacle. Cadbury is entering that environment with something much smaller and stranger: a crystal-covered clutch designed to carry chocolate. The limited-edition Cadbury Clutch is part of the chocolate brand’s new “There’s Magic in More” platform, its largest U.S. campaign to date.…

Firmable has found a sharp divide between how widely B2B sellers use AI and how few believe their revenue systems are ready for agents to act independently. Its agent-ready revenue team survey shifts the conversation from access to AI toward the quality of the data, workflows, and accountability underneath it. That distinction matters for marketers…

Standard Chartered is putting artificial intelligence into the operating layer of its regional wealth marketing, using live audience signals to shape creative delivery, bidding and budget allocation across markets. The third phase of its “Now’s your time for wealth” campaign, developed with dentsu Singapore, combines AI-driven performance insights with real-time triggers and local digital platforms.…

Search results used to be easy to describe: a ranked list of links, with the top position getting the most attention. In 2026, that model is incomplete. A Google results page can mix AI Overviews, featured snippets, People Also Ask boxes, maps, shopping results, images, videos, knowledge panels and sitelinks before a user reaches a…

Publishers are increasingly paying for the search visibility they once expected to earn organically. The latest evidence puts a concrete price on that shift, with large media companies sharply increasing paid-search budgets as organic referrals weaken and more search journeys end on the results page itself. The pattern matters beyond publishing. Brands face the same…