Category: Uncategorised

Hotels face a uniquely difficult digital marketing challenge: they compete against their own distribution partners for every booking. This comprehensive guide covers every channel, every tactic, and the strategic framework that turns digital marketing spend into direct revenue. Hotel digital marketing has never been more complex — or more consequential. The same OTAs that distribute your…

PureCars has acquired AutoAlert in a move to combine automotive advertising activation and customer data tooling with dealership-focused data mining, CRM, and loyalty workflows. The companies have not disclosed the acquisition price, but the stated goal is to deliver a more integrated platform that connects dealer first-party data to cross-channel marketing execution and lifecycle engagement.…

IP collaborations are no longer just co-branded merchandise or logo swaps. The strongest campaigns today treat intellectual property as a platform for storytelling, product design, and even behavior change. From gaming integrations to physical collectibles and immersive experiences, these examples show how brands are rethinking what it means to “collaborate” in a content-driven economy. This…

Oracle has introduced Fusion Agentic Applications for Customer Experience (CX), adding coordinated AI agents designed to execute tasks across sales, service, and marketing within Oracle Fusion Cloud Applications. The product set includes five CX workspaces, plus tooling in Oracle AI Agent Studio intended to help organizations build and run agentic automations with governance, observability, and…

YouTube is sharpening its focus on livestreaming, rolling out a set of updates designed to help creators maintain engagement during peak moments while unlocking new monetisation pathways. At a time when live content is becoming more community-driven and interactive, YouTube’s latest moves signal a shift toward protecting real-time engagement rather than interrupting it. For brands…

Skechers is doubling down on a familiar face, but with a broader ambition. The footwear brand has renewed its partnership with Thai actor and model Nattawin Wattanagitiphat, better known as Apo, for a third consecutive year. This time, the move goes beyond continuity. It marks a strategic expansion into a full Asia Pacific ambassador role.…

Done.ai has launched Done CRM, positioning it as the first module in its broader Done OS platform for small and midsize businesses. The company is rolling access out in phases, starting with waitlist members and expanding onboarding as capacity scales. The announcement matters less as “yet another CRM launch” and more as a platform bet:…

Search is no longer just about blue links. AI tools like ChatGPT, Gemini, and Perplexity are reshaping how users discover information by summarizing answers directly instead of sending traffic to websites. The shift is already measurable. An analysis of over 10 million keywords between January and November 2025 shows that Google AI Overviews now appear…

AI-powered search is reshaping travel discovery faster than most hotel marketers realize. Here’s what’s changing, what it means for your visibility, and the specific actions travel brands need to take now to appear in AI-generated travel recommendations. Travelers have always asked people they trust for recommendations. For decades, the internet democratized that process — TripAdvisor,…

Springbig has launched AI Audience Builder, a feature that lets marketers create customer segments using natural-language prompts instead of manual filters and logic. The company says the capability is available now to all platform subscribers. For regulated retailers, the promise is straightforward: reduce the time and expertise required to build segments so campaigns can ship…