Category: Uncategorised

Higgsfield is part of a newer category of AI creative platforms that tries to solve a practical problem for marketers: the best video model can change from one job to the next. Instead of asking a team to maintain separate subscriptions and workflows for every model, Higgsfield puts multiple generation engines inside one production environment…

On September 11, the NFL staged its first regular-season game in Australia before a packed Melbourne Cricket Ground. The San Francisco 49ers beat the Los Angeles Rams, but the result was almost incidental to the commercial story: the league had managed to make an American sport feel like a major Melbourne event. The crowd did…

A sponsorship from OpenAI and Anthropic was intended to give young mathematicians access to powerful AI systems. Instead, the Caltech Mathathon became a dispute about whether commercial AI companies should have a role in shaping how research mathematics is practiced and presented. That matters for communications teams because AI was not adjacent to the controversy.…

California’s new child-safety rules take a different route from a social-media ban. Under AB 1709, platforms can still let users under 16 keep accounts, but those users cannot be given the addictive features that make modern feeds so effective at capturing attention, including autoplay and algorithmic feeds shaped by user history and profile data. For…

Content monetization has moved beyond the creator playbook. For B2B brands and publishers, the same underlying question now applies: once an audience trusts your expertise, which parts of that attention should become media revenue, recurring revenue, services revenue, or pipeline? 12.1K monthly searches and +3000% growth over two years is the current search-interest signal for…

Standard Chartered is leaning into a familiar tension in modern finance marketing: affluent investors want timely, personalised guidance, but they also expect discretion, relevance, and a “don’t waste my time” experience across every channel. In that context, Standard Chartered is pushing the third phase of its “Now’s Your Time for Wealth” campaign further into AI-led…

Celebrity campaigns often pay for recognition and then give the talent very little strategic work to do. Telkomsel’s Halo Optima launch takes a more useful route. Ariel NOAH is still the face of the campaign, but the creative does not stop at putting a familiar musician next to a new mobile plan. The campaign borrows…

The internet loves a glow-up, especially when it is so exaggerated that you can’t tell if it’s serious or a bit. That is basically the whole joke behind a new Clay Matthews look that started circulating right before football season kicked off. In that context, Caesars Sportsbook is using Matthews’ intentionally over-the-top “looksmaxxing” makeover as…

Pickles have moved well beyond the side of the plate. Sour, salty and deliberately divisive, they have become the kind of flavour people can build a whole personality around, which makes them useful material for a brand willing to make the joke bigger than the food itself. KFC Australia is leaning into that idea with…

Foldable phones are easy to compare by hinge thickness, screen size, and how many generations a brand has shipped. The harder question starts after someone opens the device: do the apps actually make the new shape feel useful? That is the problem Apple is trying to solve before iPhone Duo reaches buyers. On its developer…