Category: Uncategorised

5WPR Research Division  |  April 15, 2026 The U.S. sports betting and online gaming industries collectively spent $3.9 billion on advertising and marketing in 2025, making gambling one of the top five advertising categories on American television for the third consecutive year. Today, 5WPR is publishing the Gaming Trust Index — the first annual study…

Buying the right domain can give your SEO strategy a serious head start. Instead of building authority from scratch, many marketers choose to buy expired domains that already have backlinks, traffic, and search engine trust. Platforms like Dynadot’s marketplace make it easy to explore an active expired domain auction, where previously owned domains with real…

Zell has raised €500,000 (about $550,000) in pre-seed funding to build an AI sales management platform that automates coaching and sales workflow execution. The company says it will use the round to grow commercially, expand the team, improve its AI engine, and support broader expansion across Europe. The raise is small by software standards, but…

Artificial intelligence is rapidly changing how consumers discover, research, and evaluate brands, and in the process, it is redefining modern reputation management. As AI-powered search tools and generative platforms increasingly influence what information consumers see online, brands must think beyond traditional media coverage and conventional SEO strategies. Today, reputation is shaped not only by headlines…

Japanese skincare brand Hada Labo is leaning into Gen Z influence and visual storytelling with its latest ambassador move. The brand has named ANNA Tanaka of rising girl group MEOVV as its new face across the Asia-Pacific region, backed by a campaign built for digital-first audiences. This article explores how Hada Labo is blending idol…

SugarCRM is rebranding as SugarAI, positioning its CRM as a “system of action” for revenue teams rather than a system of record for customer data. Rebrands in CRM are rarely cosmetic. They typically signal a product and positioning push toward embedded automation, faster execution inside workflows, and tighter alignment between sales, marketing, and service operations.…

Vaseline is tackling a very real business problem in an unexpected way. In Nigeria, where counterfeit skincare products are widespread and potentially harmful, the Unilever-owned brand is rolling out a WhatsApp-based authentication tool backed by a surprising campaign face: a real Nigerian prince. View this post on Instagram A post shared by Chris Okagbue (@chris_okagbue)…

The travel marketing agency landscape is crowded with generalists claiming travel expertise. Here’s a practical framework for identifying which agency will actually move the needle for your specific travel business — and the questions to ask before you sign anything. Choosing a digital marketing agency for your travel business is a high-stakes decision. The wrong choice doesn’t…

Replenit has raised $2.5 million in a pre-seed round to build an AI decision engine designed to connect retailers’ data warehouses with CRM and marketing automation systems. The core pitch is practical: many retail teams have first-party data sitting in warehouses, but struggle to turn it into consistent next-best actions across email, SMS, on-site personalization,…

Hotel digital marketing is the set of online strategies and tactics hotels use to attract guests, drive direct bookings, and build long-term brand loyalty. Here’s what it encompasses, how it differs from traditional hotel marketing, and why it matters more than ever. Hotel digital marketing is the practice of using digital channels — search engines, social…