Category: Uncategorised

Consumers are tired of miracle claims and mythologized skincare. Now, one of the industry’s most vocal skeptics is calling it out. The Ordinary, known for its ingredient-first approach, has launched a campaign called “The Periodic Fable.” It serves as a counter-narrative to overhyped skincare language, introducing a “scientific table with zero science.” The chart features…

We Are Social just dropped a timely new report titled Winning Fans & Feeds in APAC, offering a closer look at how sports fandom is morphing across the region. The takeaway? APAC’s sports audiences aren’t just spectators anymore—they’re cultural remixers, creators, and consumers who move between passions, platforms, and communities with fluidity. With over half…

Tiffany & Co. is betting big on emotional branding again this holiday season. Its newly launched 2025 campaign, titled Love is a gift, enlists house ambassador Anya Taylor-Joy in a sweeping global film that connects luxury, gifting, and emotional storytelling in true Tiffany fashion. Shot across Los Angeles, New York, London, and Tokyo, the campaign…

AI chat isn’t just for customer support anymore. PayPal has teamed up with OpenAI to bring seamless payments and commerce directly into ChatGPT, enabling users to discover and buy products without ever leaving the conversation. This article explores what’s behind the PayPal-OpenAI deal, how the integration works, and what the new agentic commerce model means…

The fintech conference space has become a battleground where differentiation means survival. With hundreds of summits competing for the same audience of decision-makers, sponsors, and media attention, event marketers can no longer rely on recycled playbooks. The pressure to deliver measurable ROI—whether through attendee acquisition, sponsor satisfaction, or media pickup—has never been higher. What worked…

Personal branding isn’t just for influencers anymore. A national survey conducted for Aurora University finds that professionals across industries are treating their online presence as a non-negotiable career tool, often more important than a resume. This article explores how personal branding is shifting from a nice-to-have to a strategic imperative. From leadership positioning to burnout…

Since its instatement in 2018, the EU’s General Data Protection Regulation has been reshaping how businesses and other entities approach data collection and handling. Here’s a quick summary of what this means for marketers and how they can ensure compliance. Obtain informed consent  Transparency and legality are the cornerstones of GDPR-compliant information correction. Marketers may…

Water parks face an interesting challenge in today’s environmentally conscious world: they must provide thrilling aquatic experiences while managing their significant water and energy consumption responsibly. As public awareness of environmental issues grows, these recreational facilities are under increasing pressure to demonstrate their commitment to sustainability. Public relations professionals, water park managers, and environmental advocates…

McDonald’s UK and creative agency Leo UK just staged an international “heist,” but not the kind that lands you in court. The fast food giant launched a full-scale integrated campaign called World menu heist, designed to introduce eight fan-favourite items from international McDonald’s menus into the UK for the first time. Built around a high-concept…

Ahead of the October 27 release of IT: Welcome to Derry, HBO Max has taken horror marketing to eerie new heights. The platform has launched a global red balloon stunt to tease the return of Pennywise the Clown, blending digital mystery with real-world spectacle. This article breaks down how HBO Max deployed the creepy campaign…