Category: Uncategorised

Social media used to reward the hustle of building a massive following. Not anymore. As platforms double down on algorithmic curation, creators are learning a new truth: follower counts don’t guarantee reach, and engagement doesn’t mean visibility. This article explores the shifting landscape of the creator economy, where algorithms, AI distrust, and fragmentation are forcing…

The late-night Slack ping arrives just as you’re reviewing tomorrow’s product launch script. An employee posted a hot take on immigration policy—tagged with your company logo. Within minutes, Twitter erupts. Your CEO wants a statement by morning, your legal team urges silence, and your customer service queue fills with threats to boycott. This scenario plays…

The beauty industry has reached a saturation point where intuition alone no longer cuts through the noise. With over $100 billion in market value and thousands of brands competing for consumer attention, PR professionals face mounting pressure to justify every dollar spent and every campaign launched. The difference between a breakout product launch and a…

US-based AI startups pulled in a record US$150 billion in 2025, surpassing the previous high of US$92 billion in 2021. This year’s frenzy of deal-making was headlined by megadeals such as OpenAI’s US$41 billion raise and Anthropic’s US$13 billion round. Investors included SoftBank, Andreessen Horowitz, Thrive Capital, and Tiger Global. For B2B marketers, infrastructure buyers,…

Securing positive press coverage for crypto projects has become one of the most challenging tasks in marketing. After high-profile collapses and regulatory crackdowns, journalists approach the space with warranted skepticism, often defaulting to negative narratives that can tank user confidence overnight. For marketing leaders managing DeFi protocols, NFT platforms, or blockchain infrastructure projects, the stakes…

Meta’s attempt to restrict competitors from launching AI chatbots on WhatsApp has just hit a major roadblock in Europe. Italy’s antitrust authority has ordered the tech giant to suspend a policy that bans general-purpose AI bots (like those from OpenAI or Perplexity) from using WhatsApp’s Business API. While the fight over API access might seem…

The difference between a stablecoin that attracts institutional capital and one that hemorrhages trust during the first market tremor comes down to how you communicate risk before crisis strikes. I’ve watched projects with solid fundamentals collapse because their PR strategy treated transparency as an afterthought, while competitors with shakier economics survived by making every audit,…

The next eighteen months will separate PR agencies that thrive from those that fade into irrelevance. As 75% of searches migrate to AI-powered platforms by 2028, the traditional playbook of press releases and media lists won’t cut it anymore. Agencies must now master an entirely new discipline—Generative Engine Optimization (GEO)—while simultaneously deploying GenAI tools that…

OpenAI is closing out the year with a familiar trick from the consumer tech playbook: the year-in-review. Tapping into a format made famous by Spotify Wrapped, OpenAI has introduced “Your Year with ChatGPT”, a personalized recap experience now rolling out across select English-speaking markets. Available to free, Plus, and Pro plan users who’ve enabled chat…

PR managers who still rely on gut instinct and manual media monitoring are watching their campaign performance slip quarter after quarter. The data tells a stark story: teams stuck in reactive mode see engagement rates stagnate while competitors using predictive AI tools pull ahead with 30% higher ROI and crisis warnings that arrive 72 hours…