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A new crop of AI startups is taking aim at one of marketing’s most overlooked pain points: ad operations. In 2025 alone, companies building “agentic” AI—software that acts autonomously on behalf of users—have raised nearly US$700 million, per Crunchbase. While the human touch in marketing still matters, the rise of AI agents signals a shift…

Mastercard is shifting gears in its latest Southeast Asia campaign, opting for emotional resonance over feature lists. With a trio of 15-second videos that feel more like micro-moments than traditional ads, the brand is changing how it communicates digital security. Now digital security is not something visible or tech-heavy, but quiet, ever-present and a source…

Tea brand CHAGEE is serving more than just drinks this season. Its new limited-edition “Bes-tea” plushie campaign is now live in Singapore, Malaysia, and Thailand. The campaign is turning into a masterclass in localised emotional marketing. Timed around International Friendship Day (30 July), the campaign features blind-box plushies inspired by CHAGEE’s popular tea flavors, complete…

Artificial intelligence now stands at the center of modern healthcare marketing and patient engagement strategies. With nearly $4 billion in venture capital funding flowing into healthcare AI in 2025, medical organizations are rapidly adopting AI-powered solutions to transform how they connect with and care for patients. This technology shift brings automated efficiency to routine tasks…

In a move set to shake up branded gaming and fan engagement, Roblox has launched a self-serve licensing platform that gives creators legal access to blockbuster intellectual property (IP). This isn’t just a win for fan-developers, it’s a strategic greenlight for marketers looking to build immersive, brand-safe experiences in the world of user-generated content (UGC).…

Celebrity marketing is nothing new—but it’s becoming harder to get right. With average view times on social media shrinking to just three seconds, attention is the first casualty. Yet big names still move the needle when they’re used strategically. Human Made Machine (HMM), a creative pre-testing firm, wants to flip the script on how brands…

Social proof makes or breaks financial technology brands. When customers share authentic experiences using payment apps and digital banking tools, they build trust that traditional marketing can’t match. Research shows user-generated content (UGC) generates 9 times more engagement than brand-created posts, while UGC campaigns lift social engagement by 50%. For fintech companies looking to stand…

The days of champagne-soaked indulgence as the pinnacle of luxury travel may be fading—at least in Asia Pacific. A new report, titled “The international traveller” , from Marriott International’s Luxury Group reveals a major shift: 90% of high-net-worth travellers in the region now book with wellness in mind. Based on responses from 1,750 affluent individuals…

What do you do when your CEO becomes the internet’s favorite meme for all the wrong reasons? That’s the question Astronomer, a US-based data workflow startup, had to answer after a viral kiss cam moment at a Coldplay concert put its leadership team in the spotlight. The now infamous clip, showing CEO Andy Byron and…

Financial technology companies face mounting pressure to protect billions in digital transactions while maintaining customer trust and regulatory compliance. Recent data shows a 150% increase in fintech-targeted cyber attacks since 2021, with the average security breach now costing firms $4.2 million in direct losses and remediation. For fintech executives, the ability to detect, contain, and…