Author: admin

  • Marketing Blockchain to Non-Crypto Audiences: The New Playbook

    Most blockchain marketing fails before it begins—not because the technology lacks merit, but because marketers speak a language their audience doesn’t understand. When you’re tasked with promoting blockchain solutions to mainstream consumers, the traditional crypto playbook becomes your biggest liability. The technical terminology, the assumption of baseline knowledge, the focus on decentralization rather than tangible…

  • Hinge tackles dating fatigue with AI

    Let’s face it. Small talk is killing the vibe on dating apps. Hinge thinks it has a fix. The app’s newest feature, “Convo Starters,” uses AI to help users break the ice with tailored conversation suggestions, nudging people beyond the usual “How are you?” and into something more meaningful. This article explores how Hinge’s new…

  • MarTech stack: how marketing automation saves your day

    You know how time-consuming it gets when you’re trying to follow up with every lead, remember who downloaded what, or figure out which contacts are actually interested — all while juggling campaigns? That’s exactly the kind of chaos marketing automation solves. It’s no longer just something big companies use. Now even small teams can set…

  • Adobe teams up with YouTube to fuel Shorts creation inside Premiere mobile

    Adobe and YouTube are doubling down on short-form video with a new in-app creation space inside Premiere mobile, designed specifically for YouTube Shorts creators. This latest integration streamlines mobile-first editing by giving creators direct access to customizable templates, effects, transitions, and one-tap publishing to their YouTube channels. According to Adobe, the new space is optimized…

  • OpenAI backtracks on app suggestions in ChatGPT amid ad confusion

    In a move that raised eyebrows among ChatGPT’s paying users, OpenAI recently began surfacing what looked like in-app promotions for brands like Peloton and Target, despite publicly stating that no advertising was being tested. After a wave of criticism from users who felt misled, the company reversed course. OpenAI’s Chief Research Officer Mark Chen admitted…

  • Meta AI taps publishers for real-time news

    After years of sidelining news on its platforms, Meta is bringing it back. This time, through its AI assistant. Meta has signed commercial agreements with several major publishers to surface real-time global, entertainment, and breaking news inside Meta AI, the company’s conversational chatbot. The move marks a clear shift from Meta’s earlier stance on news…

  • Pantone picks ‘Cloud Dancer’ as 2026 Colour of the Year

    Pantone has officially announced its Colour of the Year for 2026: PANTONE 11-4201 Cloud Dancer, a soft, airy white that aims to inspire calm, clarity, and creative reset. But this year’s announcement isn’t just about hue. It’s about cross-category storytelling, and Pantone is bringing the whole world along for the ride. From smartphones and stationery…

  • Google tests merging AI Overviews and AI Mode

    Google has begun testing a new search feature that blends its AI Overviews with AI Mode, creating a single, fluid experience for users to explore topics more deeply using conversational follow-ups. (1/2) Today we’re starting to test a new way to seamlessly go deeper in AI Mode directly from the Search results page on mobile,…

  • Perplexity hit with lawsuits from major publishers

    Two of the United States’ most prominent media organizations — the Chicago Tribune and The New York Times — filed lawsuits last week against AI search startup Perplexity, accusing it of large-scale copyright infringement. These legal actions are the latest in a growing movement by media companies to push back against generative AI tools that…

  • The New Playbook for AI-Enhanced Brand Messaging

    Brand messaging used to be a game of instinct, intuition, and endless rounds of creative review. Today, the rules have changed. AI has moved from experimental tool to strategic necessity, and the brands that understand how to wield it are pulling ahead at an alarming rate. The difference isn’t just speed or scale—it’s the ability…