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Parents and educators increasingly seek toys that do more than entertain—they want products that support child development and learning. For educational toy brands competing in this growing market, traditional advertising alone rarely builds the trust and credibility needed to stand out. Public relations offers a powerful alternative by positioning your products as valuable learning tools…

K-pop meets gameplay again in PUBG Mobile’s latest immersive campaign PUBG Mobile is betting big on the power of music-led fan experiences with its latest brand activation featuring global K-pop sensation BABYMONSTER. Available in-game through January 5, 2026, this renewed partnership marks the second time the battlegrounds have doubled as a concert stage, fusing pop…

Marketers love talking about AI, but B2B buyers are already living in it. According to the newly released Superpowers Index 2025 from Dentsu, more than 77% of B2B purchase journeys now use AI — and not just at the research stage. From onboarding to renewal, AI is driving faster, smarter, more personalized interactions that buyers…

UNIQLO Singapore has unveiled its most globally ambitious UTme! collaboration to date, teaming up with instant noodle giant Nissin and local artist JONTBOY for a quirky, hyperlocal T-shirt collection. The eight-shirt drop, part of the brand’s bi-annual “Thank You Festival,” isn’t just about snack-themed merch. It’s a marker of how global brands can blend product…

Financial services have always been about trust, but the rules of earning it have changed. When your fintech platform serves customers across continents, cultures, and communities, a single tone-deaf campaign can cost you more than marketing dollars—it can permanently damage your reputation in markets you’ve spent years trying to penetrate. I’ve watched promising fintech brands…

What happens when a collectibles brand collaborates with a national museum and a tourism board? You get a Gen Z-friendly, visually immersive experience that also aims to tell a deeper cultural story. As a tripartite collaboration between POP MART, the Singapore Tourism Board (STB), and the National Museum of Singapore, the exhibition marks a shift…

In a VPN market flooded with vague no-logs claims and one-time audits, X-VPN is taking a different path. The Singapore-based provider has launched a real-time transparency report that shows the inner workings of its privacy infrastructure. This isn’t just a PR move. The public-facing page displays a live feed of operational metrics, including law enforcement…

Singapore just became the Emerald City of brand marketing. The Asia premiere of Wicked: For Good transformed Resorts World Sentosa and Universal Studios Singapore into full-blown Oz-scapes, complete with glowing gardens, towering top hats, and a Yellow Brick Road-worthy carpet. With stars like Ariana Grande and Cynthia Erivo in town, the event didn’t just dazzle…

Froot Loops has entered the hip-hop chat, but not in the way most brands jump into music culture. The cereal icon teamed up with Chicago-based jeweler Kristopher Kites to transform more than 1,000 hip-hop lyric name-drops into limited-edition, one-of-a-kind jewelry pieces. The activation also expands offline. Froot Loops commissioned artists across five cities, including New…

The pressure to deliver memorable lifestyle events has never been higher, but today’s audiences demand more than spectacle. They expect brands to demonstrate genuine commitment to sustainability, ethical practices, and community well-being. For event managers navigating this shift, social responsibility isn’t just a checkbox—it’s the foundation of credible brand storytelling. The organizations that succeed in…