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Anthropic used the world’s biggest ad stage to mock intrusive chatbot ads—and the gamble paid off. In a pair of darkly comedic Super Bowl commercials, the AI company poked fun at algorithmic overreach, depicting users misled by ad-heavy chatbot advice. Now, Claude’s mobile app is enjoying its best visibility yet, climbing into the top 10…

A single negative review can cost your firm tens of thousands in lost revenue before you even know it exists. For managing partners watching consultation bookings decline quarter over quarter, the connection between online perception and bottom-line performance has never been clearer. Your firm’s digital reputation now determines whether prospective clients call you first or…

Despite beating user growth expectations, Pinterest’s Q4 earnings disappointed investors—and now the platform is trying to reposition itself as a search powerhouse, even bigger than ChatGPT. In a move that felt equal parts damage control and strategic pivot, ceo Bill Ready cited third-party data suggesting Pinterest sees 80 billion monthly searches, compared to ChatGPT’s 75…

In its Q4 2025 earnings call, Spotify co-CEO Gustav Söderström revealed that internal devs are increasingly relying on generative AI, specifically Claude Code, to ship production-ready updates with minimal human input. The company even built its own internal deployment system, Honk, enabling engineers to fix bugs or add features from Slack on their phones—no laptop…

Google has introduced Scenario Planner, a no-code tool built on its Meridian marketing mix modeling (MMM) platform. The new solution is designed to help marketers turn complex analytics into real-world budget and ROI decisions—without the need for coding or data science expertise. Short on time? Here’s a quick look at what’s inside: What is Scenario…

Hightouch, a leader in customer data platforms and agentic marketing tools, has introduced Content Assembly—a new AI-powered solution designed to help marketers create on-brand campaign materials using their existing assets, layouts, and brand guidelines. Short on time? Here’s a quick look at what’s inside: What is Content Assembly, and why does it matter? How Content…

Salesforce has signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform. The deal is set to enhance Salesforce’s Agentforce 360 and Slackbot by enabling deeper integration of unstructured data from third-party voice and video channels, including Zoom and Google Meet. Short on time? Here’s a quick look at what’s inside:…

The apparel industry stands at a crossroads where marketing ambition meets regulatory reality. What worked five years ago—a splash of “eco-friendly” language here, a vague nod to ethical sourcing there—now invites scrutiny from regulators armed with teeth-baring enforcement powers. The FTC, EU Commission, and state-level agencies have made it clear: unsubstantiated claims will cost you,…

The apparel industry has reached an inflection point where traditional marketing channels no longer deliver the returns they once did. Brands that continue to rely solely on social media posts and seasonal campaigns are leaving significant revenue on the table. Digital PR—when executed with precision and integrated into a broader media strategy—creates the backlinks, authority…

Meta’s Threads platform is trying a different kind of feed control—one that puts temporary personalization into the hands of users without requiring menus, toggles, or hidden settings. For marketers navigating ever-changing audience interests, this move could signal a shift in how platforms handle intent-based discovery and trend surfacing. This article explores Threads’ launch of “Dear…