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Public relations plays a vital role in making toy companies stand out at major industry events like Toy Fair. With thousands of exhibitors competing for attention from media and buyers, strategic PR can mean the difference between getting lost in the crowd and generating meaningful coverage and sales leads. The most successful companies start planning…

In a strategic move to grow its fandom beyond China, collectible lifestyle brand POP LAND has opened its first overseas pop-up in Singapore. From 15 to 26 October, the brand is staging a pastel-themed retail activation at Bugis+ Mall’s Level 2 Atrium. The setup includes exclusive merchandise, photo-ready installations, and strict entry controls. Known for…

Pokémon fans in Singapore were treated to more than just a game launch last weekend. They became part of the campaign itself. To mark the arrival of Pokémon Legends: Z-A, the brand turned Orchard Road into an interactive guessing game by bringing its iconic “Who’s that Pokémon?” quiz to life. This article explores how Pokémon…

Singapore’s Ministry of Digital Development and Information (MDDI) is taking a new and more emotionally raw approach to public health messaging. Teaming up with TBWASingapore and several government agencies, including the Ministry of Health (MOH), Health Promotion Board (HPB), and Health Sciences Authority (HSA), MDDI launched a national campaign that puts real victims at the…

Legacy gaming IP Neopets is attempting what few brands can achieve: reviving a forgotten internet icon by turning nostalgia into a strategic growth lever. At the Digital Marketing Asia event in Hong Kong, Neopets CEO Dominic Law laid out a clear plan to bring the 25-year-old franchise back to life. Once home to over 150…

Building influence in health technology requires more than just technical expertise or clinical knowledge. Industry leaders who shape conversations and drive innovation combine deep subject matter knowledge with strategic communication and relationship building. Recent data shows that 88% of business decision-makers believe thought leadership content improves their perception of organizations, while 47% say it directly…

RPGs remain a dominant force in global mobile gaming, but rising user acquisition costs and shifting player behavior are forcing developers to rethink how they drive in-app purchases. According to Mintegral’s latest report, despite bringing in over 40% of global IAP revenue in 2024, the RPG genre saw a 12% year-over-year revenue drop in Q2…

Social media plays a vital role in managing cybersecurity incidents and maintaining stakeholder trust during digital crises. When security breaches occur, organizations must respond quickly and effectively across social platforms to protect their reputation and keep stakeholders informed. According to recent studies, companies that respond to data breaches within the first 24 hours maintain significantly…

As AI adoption races ahead across Southeast Asia, monday.com is making its case for how teams should actually use it. The global work management platform has launched a 360° brand campaign in Singapore, aiming to show businesses how AI can help, not hinder, daily operations. With a mix of out-of-home placements, character revival, and regional…

Garuda Indonesia is taking its “Sky explorer” IP further with a fresh twist: a cross-industry marketing push that unites air travel, automotive, FMCG, and youth-centric storytelling into one cohesive brand universe. In its latest iteration, the airline has partnered with Mitsubishi Motors and OT Group to create a campaign that connects experience, movement, and consumer…