Category: Uncategorised

Xiaohongshu, China’s influential lifestyle platform known internationally as RED, is leaning hard into a new identity: “Your Lifestyle Interest Community.” Previously positioned as “Your Lifestyle Guide”—where users discovered beauty routines, travel tips, and product recommendations—RED is now signaling a shift toward community-driven discovery. That’s more than a slogan—it’s a signal that RED wants to reshape…

Social media has reshaped how wellness brands connect with their audiences, making influencer partnerships a cornerstone of modern PR strategies. Recent data shows that 89% of marketers consider influencer marketing as effective or highly effective, with wellness sector engagement rates outperforming other industries by 3.5%. The challenge lies in selecting the right partners and creating…

Google’s search experience is going through its most significant shift in years. In June 2025, the company expanded its AI Mode to all U.S. users, quietly altering how results are gathered, ranked, and displayed. Unlike classic Google Search, where ranking was largely keyword-driven, AI Mode is designed to generate summarized answers that often don’t show…

A new mid-year forecast pegs global ad revenue at US$1.08 trillion for 2025, with growth now expected to land at 6%—down from the earlier 7.7% projection. While the numbers still show momentum, economic uncertainty and geopolitical friction are starting to drag on advertiser optimism. The Mid-Year Global Advertising Forecast for 2025 from WPP Media and…

YouTube is making moves to clean up the monetised side of its platform. Starting 15 July 2025, the video giant will roll out a revised monetisation policy targeting what it calls “mass-produced or repetitive content.” This includes a clearer definition of “inauthentic” videos—something that’s long been a grey area for creators trying to stay in…

Standard Chartered has launched a new branded content series, WealthNOW, in partnership with BBC Storyworks commercial production. But unlike typical wealth campaigns that hinge on numbers and charts, this one prioritizes something less tangible—and arguably more powerful: human emotion. I am delighted to share our new three-part global content series, WealthNOW, produced for us by…

Managing a crisis at a wellness or fitness center requires swift action, clear communication, and strategic thinking. Recent industry data shows that 67% of fitness businesses face at least one major PR incident annually, from equipment accidents to viral negative reviews. The financial impact can be severe – centers typically see a 20-30% drop in…

Looking for a content marketing agency in Asia? Good call. Brands across Asia are investing in content marketing not just because it pulls in three times more leads than traditional ads (while cutting costs by 62%), but because it helps them show up on search engines, build real audience trust, and keep their content working…

AI is now embedded in nearly every corner of modern marketing—from crafting copy and generating visuals to automating research and personalizing user experiences. As the tools become more powerful and accessible, marketers are rapidly integrating AI into daily workflows. But there’s a growing divide: some proudly share their use of AI to showcase innovation and…

AdTech companies face unique challenges in building trust and credibility in a competitive market. While traditional PR tactics remain valuable, the most effective brand stories now come directly from employees who share authentic experiences across their social networks. Recent data shows employee-shared content receives 8x more engagement than content shared through brand channels, and 92%…