Category: Uncategorised

OpenAI has begun testing ads inside ChatGPT for users on its Free and Go plans, introducing a move that’s raising eyebrows across the AI and marketing communities. The shift, announced Monday, follows OpenAI’s earlier tease of a monetization strategy that would rely more heavily on sponsored content to subsidize access to its powerful tools. This…

Apple is reportedly exploring how to integrate third-party AI chatbots like ChatGPT, Claude, and Gemini into its CarPlay system — a move that could radically reshape in-car voice experiences. Bloomberg broke the story, citing sources close to the matter, and while Apple hasn’t made anything official, the implications are already creating buzz in the AI…

Market saturation doesn’t care about your quarterly targets. When adaptogen sodas, functional beverages, and plant-based alternatives flood every shelf and feed, traditional marketing spend alone won’t save your brand—or your job. The brands that break through in 2026 are the ones that master earned media, build stories worth repeating, and prove PR’s direct impact on…

In a sweeping early assessment, the Commission flagged TikTok’s autoplay, infinite scroll, push notifications, and recommendation engine as features that may drive compulsive behavior—particularly among minors. The EU says TikTok didn’t do enough to evaluate or mitigate these risks, and now the platform could face major consequences under the bloc’s Digital Services Act (DSA), including…

As we step into 2026, the variety of AI marketing tools available has expanded significantly, each promising to streamline processes and drive better results. But with so many options, how do you choose the right one for your needs? In this article, we provide in-depth reviews and comparisons of the top AI marketing tools, helping…

TikTok and Moving Walls have joined forces to help brands extend digital creativity into the physical world. As part of TikTok’s Out of Phone initiative, the partnership enables marketers to take TikTok-native content beyond the mobile screen and into high-traffic offline environments across Asia Pacific and the Middle East. With Moving Walls powering over a…

While they often seem like an afterthought, images are actually an essential part of successful content marketing execution. Marketers claim to be recording more social engagements while attracting higher traffic from organic search in part thanks to unique and attractive images inside their posts. While investing in original and licensed images can improve content performance,…

Spotlight, a Kansas City-based firm specializing in analyst relations and influence orchestration for B2B companies, has acquired Captivate Collective, a customer marketing and advocacy consultancy. The move marks Spotlight’s first strategic add-on investment and aims to create what the company describes as the market’s first end-to-end Influence Orchestration capability for B2B organizations. The acquisition brings…

Survey data sits unused in spreadsheets because organizations collect numbers without context. Understanding how to extract meaningful insights requires a fundamental shift in approach. Marketing expert Lihong Hicken demonstrates that effective survey analysis now depends on capturing both quantitative metrics and qualitative explanations simultaneously. Short on time? Here’s a table of contents for quick access:…

Pureprofile, an Australia-based provider of digital marketing and data insights solutions, has signed a binding agreement to acquire the assets of CRNRSTONE, a specialist in qualitative research fieldwork. The acquisition, valued at AUD 700,000 and financed through cash reserves, is expected to complete on 1 March 2026. The move strengthens Pureprofile’s qualitative market research capabilities…