Category: Uncategorised

  • Reddit sues Perplexity for scraping content without permission

    Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems. This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models,…

  • Top 13 AI marketing tools for photo and video editing: a comprehensive review

    AI marketing tools are transforming how marketers create photo and video content. With artificial intelligence, time-consuming editing processes become faster and more accessible, helping businesses produce professional visuals even without advanced design or video editing skills. This review highlights the top 13 AI marketing tools for photo and video editing, giving marketers a closer look…

  • Google tops US$100B in a quarter for the first time

    Google parent company Alphabet has entered a new financial era. For the first time in its 27-year history, it reported quarterly revenues exceeding US$100 billion, driven by strong momentum across AI, Cloud, and YouTube. The milestone arrives amid mounting antitrust pressure in the U.S. and escalating scrutiny of Google’s advertising dominance. But instead of stalling,…

  • Cybersecurity Education Through Strategic PR: Building Public Awareness And Trust

    Public relations professionals face an urgent challenge: translating complex cybersecurity threats into messages that resonate with everyday people. As cyberattacks targeting schools, healthcare facilities, and local governments increase in frequency and sophistication, the need for clear, accessible public education has never been more pressing. Organizations that communicate proactively about digital risks build trust with their…

  • Instagram Reels adds skippable ads

    Instagram is experimenting with a skippable ad format inside Reels, giving users the option to bypass video ads mid-scroll. The approach mirrors YouTube’s skippable in-stream ads but without one key feature: a revenue share for creators. Meta confirmed to ADWEEK that the limited test is designed to explore whether the format helps users discover businesses.…

  • The Role of Gamification in Digital Health Engagement

    Health apps sit on millions of phones, downloaded with good intentions but rarely opened after the first week. The problem isn’t a lack of information—patients know they should track their medications, monitor their blood pressure, or complete their physical therapy exercises. The problem is that traditional digital health tools treat behavior change as a simple…

  • The New York Times launches TikTok-style Watch tab with human curation

    The New York Times just added a Watch tab to its main app, introducing a vertical video feed built for mobile-first storytelling. The swipeable format brings together short-form video from across the company’s media portfolio and reflects a deeper shift: The Times is now treating video as a core part of its product, not a…

  • Generative AI will break customer trust for a third of brands, Forrester warns

    If you’re banking on generative AI to improve your customer experience in 2026, think again. According to Forrester’s newly released 2026 B2C Marketing, CX, and Digital Business Predictions, one-third of companies will hurt customer trust by rolling out genAI-powered self-service tools that backfire. This article breaks down Forrester’s key predictions and explains why marketers, CX…

  • OpenAI’s Sora 2 sparks antisemitism controversy

    Sora 2 was supposed to mark a new chapter for OpenAI, a video-generation tool that promised limitless creative possibilities. But less than two weeks into its launch, the platform is already facing backlash for surfacing antisemitic content created by users. Several videos generated using Sora’s AI tools, including some with stereotypical portrayals of Jewish individuals…

  • How Cultural Sensitivity Shapes Trust in AI Healthcare Branding

    Health technology companies face a paradox: the more personalized their solutions become, the more universal their approach to branding must be. AI-driven healthcare promises precision medicine tailored to individual needs, yet the marketing strategies behind these innovations often fail to account for the cultural contexts that shape how patients understand health, trust medical advice, and…