Category: Uncategorised

PR managers who still rely on gut instinct and manual media monitoring are watching their campaign performance slip quarter after quarter. The data tells a stark story: teams stuck in reactive mode see engagement rates stagnate while competitors using predictive AI tools pull ahead with 30% higher ROI and crisis warnings that arrive 72 hours…

Amazon is reportedly in early discussions to invest as much as US$10 billion in OpenAI in a deal that could deepen the AI lab’s use of Amazon-designed chips and cloud infrastructure. If finalized, the investment would peg OpenAI’s valuation at over US$500 billion, according to Bloomberg. This potential tie-up comes just months after OpenAI restructured…

Ski resort marketers face mounting pressure to fill lodges during shoulder seasons, combat unpredictable snowfall, and stand out against deep-pocketed competitors. Traditional advertising no longer delivers the returns it once did, while digital audiences demand authentic, visually stunning content that speaks to their values. The good news? A new generation of PR strategies—anchored in influencer…

Another tech giant is under legal scrutiny for how it built its AI. Adobe is now facing a proposed class-action lawsuit that alleges the company used pirated books—including those written by the lead plaintiff—to train its SlimLM model. The case adds more heat to the ongoing legal storm over AI and copyrighted content. For marketers…

A single viral post can erase years of brand equity in hours. I’ve watched executives freeze when their phones light up at 2 AM with alerts about sentiment spikes, their carefully constructed narratives unraveling across social channels while they scramble for responses. The stakes have never been higher—stakeholders from investors to regulators now expect immediate…

Twenty percent turnover. Fifteen percent budget cuts. A C-suite demanding measurable ROI while stakeholders scrutinize every sustainability claim and AI decision through digital megaphones. If you’re leading corporate communications in 2026, you’re not just managing messages—you’re navigating a high-stakes transformation where hybrid workforces, transparency demands, and digital-first channels have rewritten every rule. The playbook that…

Most B2B marketers assume they know their buyers. Ardath Albee makes them prove it. As CEO of Marketing Interactions, Ardath has spent over 30 years challenging companies to move beyond surface-level buyer personas built from assumptions and demographics. Her approach is rigorous: 30-minute stakeholder interviews, 10-12 customer conversations, external research across industry forums and LinkedIn…

Most fractional CMOs build dependency. Laura Moore does the opposite—she designs nine-month exits. Laura Moore founded Find the Foxx in January 2025 with an unconventional premise: she actively works to become unnecessary. As a fractional CMO working with startups, she doesn’t just provide strategic guidance—she builds systems designed to outlive her engagement. “My goal is…

The beauty industry has reached an inflection point where traditional press releases and media kits gather dust while TikTok tutorials rack up millions of views overnight. For marketing directors at indie skincare brands, the pressure to scale social presence without burning through ad budgets has never been more intense. The brands winning today—Glossier, Fenty Beauty,…

OpenAI is reportedly planning to raise as much as US$100 billion in fresh capital, potentially pushing its valuation to a staggering US$830 billion. If successful, the round would make OpenAI one of the most valuable private tech companies in history, surpassing the likes of SpaceX and placing it in the orbit of Big Tech incumbents.…