Category: Uncategorised

Subscription services in the US are getting hyper-specific and subscribers want bundles that reflect it. According to new research from Bango, nearly a third of American consumers (31%) are now paying for at least one specialist subscription. We’re talking horror-only streaming (hello, Shudder), meditation apps, language platforms, and even pet trackers. This surge in niche…

Public relations shapes how toy brands connect with children and parents across international markets, making it a cornerstone of successful global toy marketing campaigns. Major companies like LEGO and Mattel demonstrate the power of strategic PR in building emotional connections while maintaining safety standards and cultural relevance. As the toy industry continues expanding globally, PR…

Building a strong health tech brand requires strategic public relations that connects with healthcare providers, patients, and stakeholders. PR efforts must balance technical innovation with human-centered messaging while adhering to strict regulatory requirements. The rise of digital health solutions and telehealth has created new opportunities for health tech companies to demonstrate their value through targeted…

The global wellness industry is now worth US$2 trillion and is getting a serious generational upgrade. According to McKinsey’s 2025 Future of Wellness survey, younger consumers aren’t just spending more on wellness; they’re changing what it means. For millennials and Gen Z, wellness isn’t a niche anymore, it’s a lifestyle. Think less “treat yourself” and…

Dunkin’s new campaign may be selling cold drinks, but the internet’s response has been anything but chill. The brand’s latest Golden Hour Refresher ad featuring actor Gavin Casalegno is drawing heat for referencing “genetics” in a way that critics say subtly reinforces white-centric beauty standards. This ad drops just days after American Eagle’s “Sydney Sweeney…

Public relations plays a vital role in promoting cybersecurity awareness and protecting organizations from digital threats. With cyberattacks increasing in frequency and sophistication, PR professionals must develop strategic campaigns that educate employees and stakeholders about security best practices. Organizations that implement effective PR-driven cybersecurity awareness initiatives see higher engagement rates and better security outcomes. This…

The creator economy is booming, at least on paper. Valued at US$250 billion in 2024 and projected to reach US$1.49 trillion by 2034, it’s easy to think everyone with a ring light and a niche is cashing in. But that growth story comes with a catch: most creators aren’t seeing the upside. While platforms like…

What was meant to be a bold, cheeky denim campaign has quickly turned into a PR headache for American Eagle Outfitters. The brand’s new fall ad featuring Sydney Sweeney, tagged with the line “Sydney Sweeney has great genes,” was meant to spark conversation. And it has, just not in the way the company likely intended.…

Organizations face unexpected challenges that can threaten their operations, reputation, and survival. From natural disasters to cybersecurity breaches, product recalls to public relations crises, the need for a well-prepared crisis management team has never been more important. Research shows that companies with established crisis teams respond 70% faster to emergencies and reduce financial impacts by…

The marketing landscape is changing dramatically as AI technologies advance at breakneck speed. By 2025, artificial intelligence won’t just be a competitive advantage—it will be essential for survival in the digital marketing world. Now AI is no longer just an advantage, it is an essential survival tool. The global AI in marketing market is set…