Category: Uncategorised

Organizations face unexpected challenges that can threaten their operations, reputation, and survival. From natural disasters to cybersecurity breaches, product recalls to public relations crises, the need for a well-prepared crisis management team has never been more important. Research shows that companies with established crisis teams respond 70% faster to emergencies and reduce financial impacts by…

The marketing landscape is changing dramatically as AI technologies advance at breakneck speed. By 2025, artificial intelligence won’t just be a competitive advantage—it will be essential for survival in the digital marketing world. Now AI is no longer just an advantage, it is an essential survival tool. The global AI in marketing market is set…

Google’s AI Overviews is a new search feature powered by generative AI that delivers summarized answers to user queries at the top of the search results page. It now has over 2 million monthly active users and is significantly boosting engagement, according to Google. For content marketers, this matters because AI Overviews links to relevant…

AI is now embedded into day-to-day life at advertising agencies. According to an ADWEEK reader survey, over two-thirds of agency employees use artificial intelligence tools several times a week. From media buying and copywriting to project planning, artificial intelligence has already shifted from experimental tech to an everyday collaborator. But while AI adoption rises, overall…

Health technology companies face a unique marketing challenge: connecting emotionally with audiences while promoting complex technical solutions. Patient stories and authentic testimonials stand as powerful tools to bridge this gap, turning abstract innovations into relatable, human experiences. Marketing leaders who master this balance between technical capability and emotional resonance create lasting connections with their audiences.…

The line between entertainment and retail keeps getting thinner. In its latest IP play, lifestyle brand MINISO has expanded its One Piece-themed merchandise collection into more than 70 markets. This expansion is also backed by immersive global pop-ups that speak directly to fandom culture. This article explores how MINISO’s collaboration with One Piece reflects a…

As Singapore gears up for its 60th National Day, Starbucks has launched a campaign that blends local heritage, childhood nostalgia, and modern lifestyle branding into one collectible-heavy celebration. Branded “Shiok together,” the campaign aims to resonate with a generation of Singaporeans through uniquely local collaborations, retro-inspired product design, and a limited-edition food and beverage menu.…

In 2025, remote work isn’t just a perk—it’s the norm. With more than 32 million Americans expected to work remotely, and over 91% of global employees preferring flexible work arrangements, marketers need more than just a good Wi-Fi signal to stay ahead. This article explores the essential tools marketers need to stay productive, secure, and…

A new crop of AI startups is taking aim at one of marketing’s most overlooked pain points: ad operations. In 2025 alone, companies building “agentic” AI—software that acts autonomously on behalf of users—have raised nearly US$700 million, per Crunchbase. While the human touch in marketing still matters, the rise of AI agents signals a shift…

Mastercard is shifting gears in its latest Southeast Asia campaign, opting for emotional resonance over feature lists. With a trio of 15-second videos that feel more like micro-moments than traditional ads, the brand is changing how it communicates digital security. Now digital security is not something visible or tech-heavy, but quiet, ever-present and a source…