Category: Uncategorised

Essence is stepping up its game—literally. The Gen Z-focused beauty brand is expanding its presence in Roblox with a major update to its digital world Kingdom of essentia, introducing a summer-themed island, its first premium emote, and a real-world activation at Gamescom Germany. This move is more than just a playful campaign. It signals a…

SEO can bring traffic, but without the right content, those visitors won’t stick around. That’s why hiring a good writer matters. A skilled writer can turn SEO into real business results. Whether you need blog posts, case studies, or thought leadership pieces, hiring the right SEO content writer helps attract leads—without expensive outbound tactics. Good…

LinkedIn is doubling down on its value to creators and marketers with a set of upgrades that make it easier to measure what matters—real business outcomes, not just likes. We often hear our members ask for more insight into how professionals are engaging with their content beyond likes or views. | Gyanda Sachdeva We often…

Faceless creators are taking over YouTube, TikTok, podcasts, and even X (formerly Twitter)—without ever revealing their identity. In a creator economy obsessed with personality, their rise signals a major shift. And it’s not just a niche trend. According to reports, In 2025, faceless YouTube and TikTok accounts make up approximately 38% of all new creator…

The Premier League is turning its 1.8 billion-strong global fanbase into content creators. Starting from the 2025/26 season, Fantasy Premier League (FPL) players will be able to design their own kits and team badges using AI-powered tools directly embedded into the League’s digital platforms. Unveiled at the Adobe Summit in London, this multi-year partnership brings…

Search is shifting, and AI-native browsers are at the center of it. With Google’s search dominance under regulatory fire, upstarts like Perplexity and OpenAI are racing to redefine how users navigate the web. After being rebuffed by Google, which declined to make Perplexity the default engine in Chrome, CEO Aravind Srinivas is forging ahead with…

Public relations plays a central role in creating successful wellness events for supplement brands. Through strategic event planning, partnership development, and influencer collaborations, PR professionals help supplement companies build authentic connections with health-conscious consumers. According to industry research, 73% of consumers trust brands more after participating in their wellness events, making these gatherings powerful tools…

It’s official: marketers are sounding the alarm on attention. According to LinkedIn’s 2025 B2B Marketer Sentiment Research, a staggering 94% of marketers in Singapore say that grabbing and holding audience attention is now their top concern. And it’s not just a regional blip—it reflects a global shift in how B2B buyers behave and what they…

The Importance of Transparency in Defense Technology PR Public relations in defense technology requires a careful balance between openness and security. Defense technology companies face mounting pressure from stakeholders, regulators, and the public to provide transparent communication about their operations, safety standards, and environmental impact. According to a 2023 Edelman Trust Barometer report, 85% of…

Bose is doing what few brands dare: it’s turned off paid search ads across roughly half of its U.S. markets. The goal? To see if those clicks are actually bringing in new customers — or just capturing people who were already ready to buy. Chief Marketing Officer Jim Mollica dropped the news during this year’s…