Category: Uncategorised

The pharmaceutical industry stands at a crossroads where artificial intelligence promises to accelerate drug discovery timelines from years to months, yet this same technology opens new attack vectors that threaten patient privacy and proprietary research worth billions. When AI systems analyze genomic data to predict treatment responses or screen millions of molecular compounds, they create…

Sony Interactive Entertainment is turning up the volume on emotion. Its latest global campaign for PlayStation 5, titled “It happens on PlayStation 5,” puts cinematic spectacle front and center, reminding gamers not just what the console does, but how it makes them feel. Launching in more than 20 markets, the brand push isn’t about touting…

Imagine being able to ask questions and get direct, instant answers, all in a seamless, conversational flow. That’s what ChatGPT’s search feature now offers. By combining Bing’s search index with OpenAI’s AI-powered crawlers, ChatGPT is changing the way we find information online—providing users with quick answers and even letting them ask follow-up questions for more…

If you’re still designing campaigns with Millennials and Gen Z in mind, it’s time to widen your lens. A new generation is quietly growing in size, influence, and spending power, and marketers who wait too long to understand them risk falling behind. This article explores who Generation Alpha is according to McCrindle’s study. It analyzes…

AI search startup Perplexity has rolled out a new campaign featuring an unlikely yet strategic duo: Formula 1 champion Lewis Hamilton and absurdist comedian Eric André. Framed as a short film titled The Garage, the clip highlights how curiosity powers both excellence in sport and breakthroughs in technology. While many AI brands lean on product…

Sephora has officially declared the holiday season open, with none other than Mariah Carey leading the charge. The beauty retailer’s latest campaign builds on the singer’s annual “It’s time!” tradition, reimagining her festive kickoff in a glitzy branded rollout. This article explores how Sephora is leveraging cultural nostalgia and celebrity power to boost holiday engagement,…

Financial institutions face a persistent challenge: how do you make money management compelling enough to change behavior? Traditional financial education—dry tutorials, lengthy PDFs, and static dashboards—fails to capture attention in an age where users expect interaction, feedback, and reward. The answer lies in gamification, which transforms financial literacy from a chore into an experience worth…

Marketing teams are changing. AI is no longer used only for small tasks. It is starting to act as a part of the team. This change is explained in Microsoft’s 2025 Work Trend Index, a study based on 31,000 workers across 31 countries​. The report shows that AI “agents”—systems that can plan, act, and complete…

In the age of algorithmic newsfeeds and AI-generated misinformation, Reuters is making a bold brand statement: trust is not negotiable. The global news agency has launched a new brand campaign titled “Pure news, straight from the source”, which uses generative AI not to produce journalism, but to visualize how distorted information spreads when it strays…

The event marketing world has reached an inflection point. What worked two years ago—standard booths, generic agendas, passive attendees—no longer cuts through the noise. Today’s event professionals face a different reality: audiences expect experiences tailored to their interests, technology that feels natural rather than forced, and engagement opportunities that extend beyond a single day in…