Author: admin
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Capillary Technologies acquires SessionM from Mastercard in $20M loyalty platform deal
Capillary Technologies, a Bengaluru-based provider of AI-powered loyalty and customer engagement solutions, has announced the acquisition of SessionM, a Boston-based loyalty and engagement platform previously owned by Mastercard, for $20 million. The deal is set to strengthen Capillary’s global presence in the customer relationship management (CRM) and loyalty sector, expanding its reach across retail, hospitality,…
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VoiceLine raises $11.8M Series A to expand voice AI for field sales and CRM automation
VoiceLine, a Munich-based provider of voice-first AI solutions for field sales teams, has secured a €10 million (about $11.8 million) Series A round to accelerate the adoption of its hands-free CRM automation platform. VoiceLine aims to address the persistent challenge of manual data entry and fragmented workflows for frontline sales professionals, offering a system that…
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Gen Z’s financial stress is fueling a new kind of consumerism
Born between 1997 and 2012, Gen Z is the first generation to grow up entirely online. But their digitally fluent lives don’t exempt them from very real offline pressures—particularly economic ones. As they come of age in an era defined by inflation, student debt, and precarious job markets, Gen Z is rewriting the rules of…
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LinkedIn gets real about work with “The network that works for you”
Work is messy. It is layered, political, sometimes inspiring and often awkward. LinkedIn’s new global brand campaign, “The network that works for you,” leans directly into that reality. Created with McCann New York, the campaign uses workplace humor to position LinkedIn as a steady growth partner for professionals and businesses. This article explores what the…
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Community-Led Beauty Brand Growth: Turn Customers Into Your Most Powerful Marketing Engine
The beauty industry has reached an inflection point. Traditional advertising no longer delivers the returns it once did, and consumers—particularly Gen Z and millennials—have developed a finely tuned radar for inauthenticity. The brands winning today aren’t outspending competitors on celebrity endorsements or Super Bowl spots. They’re building communities that transform customers into co-creators, advocates, and…
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Perplexity pulls the plug on ads as AI trust concerns take center stage
Perplexity is stepping back from advertising, just over a year after becoming one of the first AI search startups to test sponsored answers inside its chatbot experience. According to a report by the Financial Times, the company is now winding down its advertising program, citing growing concerns that ads could erode user trust. This article…
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Best Buy, Expedia and Enterprise test OpenAI’s early ad model
As ChatGPT edges further into the advertising business, some familiar brand names are already in the mix. Best Buy, Expedia, Enterprise Mobility, Qualcomm, and The Knot Worldwide are among the first companies spotted running ads inside ChatGPT responses. This article explores how OpenAI is rolling out ads inside its flagship chatbot, why the company is…
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Kevel launches Adobe Experience Platform Destination for real-time retail media activation
Kevel, an API-first retail media technology provider, has launched a native Adobe Experience Platform (AEP) Destination. This new integration enables retailers, marketplaces, and commerce media platforms to activate first-party audience data in real time for retail media campaigns, aiming to eliminate data lag and unlock faster revenue growth. Short on time? Here’s a quick look…
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Letter AI raises $40M Series B and launches Letter Compass for deal-level revenue enablement
Letter AI, a Chicago-based AI-native revenue enablement platform, has secured a $40 million Series B funding round led by Battery Ventures. The announcement comes just four months after its previous raise, as the company also launches Letter Compass—a new product designed to deliver real-time, deal-specific guidance for sales and revenue teams. Short on time? Here’s…
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Koah raises $20.5M Series A led by Theory Ventures to scale AI-native monetization
Koah, a San Francisco-based monetization platform for AI applications, has raised $20.5 million in Series A funding led by Theory Ventures. The round brings Koah’s total funding to over $26 million as it aims to become the “AdSense for AI,” enabling developers to monetize high-intent AI conversations through native, contextual advertising. Short on time? Here’s…