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ChatGPT is no longer just a solo experience. OpenAI has introduced group chats, a feature that lets users bring others into the same AI-powered conversation. Available to Free, Go, Plus, and Pro users in Japan, South Korea, Taiwan, and New Zealand, the tool is expected to expand globally after initial feedback. This article explores how…

Your employees already talk about their work. The question is whether they’re amplifying your brand message or simply sharing their lunch breaks. In health tech, where trust and credibility determine whether patients, providers, and partners engage with your solutions, employee voices carry weight that no marketing campaign can match. When your data scientists, clinical specialists,…

Social media isn’t just a brand awareness play anymore. It’s the new storefront for small businesses. A recent survey by Signs.com reveals how users really interact with business content online and what makes them trust, stop scrolling, or hit the buy button. Whether you’re leading B2B content strategy or managing multi-brand accounts, these insights can…

Huawei Device has unveiled a global brand campaign called “Now is yours,” signaling a strategic shift from touting innovation to building emotional resonance with younger consumers. Launched across Asia, Europe, Latin America, the Middle East, and Africa, the campaign positions Huawei not just as a tech leader but as a lifestyle companion. By putting empathy…

In a spicy new twist on celebrity endorsement, Nongshim has enlisted K-pop heavyweight aespa as the first-ever global ambassador for its flagship Shin Ramyun brand. This move kicks off a multifaceted marketing blitz aimed at boosting the brand’s cultural cachet and shelf presence outside of South Korea. This article explores how the aespa partnership aligns…

The collision of gaming culture and wellness marketing has created something remarkable: a new playbook for reaching audiences who once seemed unreachable by traditional fitness brands. Where wellness companies previously struggled to maintain engagement beyond the first few weeks of a New Year’s resolution, gaming mechanics now create habit-forming experiences that keep users coming back.…

A new timing study from Adobe Express is giving marketers and creators hard numbers to back their Facebook content strategies. After analyzing over 40,000 posts from the top 100 Facebook creators on Social Blade, Adobe has pinpointed the exact hours and days that drive maximum engagement. For brands chasing likes, shares, or sheer visibility, this…

When a regulatory issue threatens your organization, the stakes extend far beyond reputation damage. Compliance failures can trigger legal penalties, erode stakeholder trust, and invite prolonged regulatory scrutiny that affects operations for years. Managing these crises requires a specialized approach that balances legal obligations with strategic communication. PR professionals must coordinate closely with compliance and…

Visa is riding the K-pop wave in its latest brand push, launching a regional campaign with BLACKPINK’s Jennie Kim just as fans across Asia prepare to travel for the group’s ongoing world tour. Titled Road to Ruby, the video-led campaign dropped unannounced on November 21 and urges viewers to “travel like Jennie,” aligning seamlessly with…

Parents and educators increasingly seek toys that do more than entertain—they want products that support child development and learning. For educational toy brands competing in this growing market, traditional advertising alone rarely builds the trust and credibility needed to stand out. Public relations offers a powerful alternative by positioning your products as valuable learning tools…