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Health-conscious consumers represent one of the fastest-growing audience segments on social media, and reaching them requires more than traditional advertising approaches. These individuals actively seek authentic information, community support, and trustworthy guidance to make informed decisions about their wellness journeys. For healthcare marketers, wellness brand managers, and healthcare providers, social media offers an unprecedented opportunity…

What does “personalized” mean in 2025? Not just your name on a coffee mug. According to new survey data from Fablely, 87% of Americans say they would pay more for products that feel emotionally meaningful. But here’s the catch: it only counts if it includes something real, like their own face, family stories, or likeness.…

After several quiet years, special purpose acquisition companies are making noise again. According to Bloomberg, more than $22 billion has been raised across 109 SPAC IPOs so far in 2025, surpassing the combined totals of 2023 and 2024. Once viewed as a fading financial trend, SPACs are now re-emerging as an avenue for companies in…

Launching a new betting app requires more than just a solid product—it demands a strategic PR approach that cuts through the noise of a saturated market. With 70% of app installs coming directly from app store searches and competition fiercer than ever, marketing managers and startup founders need to coordinate media outreach, influencer partnerships, and…

Meta’s latest earnings call came with a double-edged message: while ad revenue is up, its rising AI infrastructure costs triggered a stock slide and investor anxiety. Behind the numbers, though, lies a broader story marketers should track. The platform’s strategic pivot into AI could reshape everything from media buying to audience targeting. This article explores…

Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems. This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models,…

AI marketing tools are transforming how marketers create photo and video content. With artificial intelligence, time-consuming editing processes become faster and more accessible, helping businesses produce professional visuals even without advanced design or video editing skills. This review highlights the top 13 AI marketing tools for photo and video editing, giving marketers a closer look…

Google parent company Alphabet has entered a new financial era. For the first time in its 27-year history, it reported quarterly revenues exceeding US$100 billion, driven by strong momentum across AI, Cloud, and YouTube. The milestone arrives amid mounting antitrust pressure in the U.S. and escalating scrutiny of Google’s advertising dominance. But instead of stalling,…

Public relations professionals face an urgent challenge: translating complex cybersecurity threats into messages that resonate with everyday people. As cyberattacks targeting schools, healthcare facilities, and local governments increase in frequency and sophistication, the need for clear, accessible public education has never been more pressing. Organizations that communicate proactively about digital risks build trust with their…

Instagram is experimenting with a skippable ad format inside Reels, giving users the option to bypass video ads mid-scroll. The approach mirrors YouTube’s skippable in-stream ads but without one key feature: a revenue share for creators. Meta confirmed to ADWEEK that the limited test is designed to explore whether the format helps users discover businesses.…