Author: admin

Health tech companies operate at the intersection of two high-stakes domains: technology and human wellbeing. When your product touches patient data, clinical decisions, or health outcomes, your brand carries weight that extends far beyond marketing. Social responsibility isn’t a nice-to-have addition to your brand strategy—it’s the foundation of trust in an industry where trust determines…

Meta is facing a legal challenge from the Motion Picture Association (MPA) after using the term “PG-13” to describe Instagram’s new content filtering system for teen users. The association issued a cease-and-desist letter objecting to what it called “highly misleading” marketing and the unauthorized use of a term central to the film industry’s ratings system.…

Marketers may be celebrating a record-breaking year for ad spend, but not every channel is winning. According to Guideline SMI’s latest report, total media agency bookings for FY25 have surpassed US$9 billion for the first time, representing a 2.4% year-on-year growth. Yet behind that milestone is a clear signal that advertisers are shifting priorities. Traditional…

Netflix Thailand is inviting fans to rewind time, literally, with a new Stranger Things recap told entirely through cassette tape audio. As the show approaches its final season, the platform is leaning hard into 1980s nostalgia to rekindle emotional connections and fuel global fandom. In partnership with VML Thailand, the streaming giant has launched an…

The pharmaceutical industry stands at a crossroads where artificial intelligence promises to accelerate drug discovery timelines from years to months, yet this same technology opens new attack vectors that threaten patient privacy and proprietary research worth billions. When AI systems analyze genomic data to predict treatment responses or screen millions of molecular compounds, they create…

Sony Interactive Entertainment is turning up the volume on emotion. Its latest global campaign for PlayStation 5, titled “It happens on PlayStation 5,” puts cinematic spectacle front and center, reminding gamers not just what the console does, but how it makes them feel. Launching in more than 20 markets, the brand push isn’t about touting…

Imagine being able to ask questions and get direct, instant answers, all in a seamless, conversational flow. That’s what ChatGPT’s search feature now offers. By combining Bing’s search index with OpenAI’s AI-powered crawlers, ChatGPT is changing the way we find information online—providing users with quick answers and even letting them ask follow-up questions for more…

If you’re still designing campaigns with Millennials and Gen Z in mind, it’s time to widen your lens. A new generation is quietly growing in size, influence, and spending power, and marketers who wait too long to understand them risk falling behind. This article explores who Generation Alpha is according to McCrindle’s study. It analyzes…

AI search startup Perplexity has rolled out a new campaign featuring an unlikely yet strategic duo: Formula 1 champion Lewis Hamilton and absurdist comedian Eric André. Framed as a short film titled The Garage, the clip highlights how curiosity powers both excellence in sport and breakthroughs in technology. While many AI brands lean on product…

Sephora has officially declared the holiday season open, with none other than Mariah Carey leading the charge. The beauty retailer’s latest campaign builds on the singer’s annual “It’s time!” tradition, reimagining her festive kickoff in a glitzy branded rollout. This article explores how Sephora is leveraging cultural nostalgia and celebrity power to boost holiday engagement,…